Soldato
a lot of people are forgetting we are about to have a 3rd player enter the market here... Intel... they want to take down Nvidia due to Nvidia blitzing them in their own backyard with AI and Deeplearning etc....
I personally think the Turing cards were a cash grab from Nvidia just because they could do it, as they know what is coming, Intel will enter the market, they wont be the cheapest thats for sure but i reckon they will be competitive, and they may well come in a little cheaper than Nvidia just to get traction going.
AMD will carry on feeding the low and mid tier, they do ok here mostly. Let Nvidia and Intel fight it out over halo products, AMD keep churning out Console SOC's, although i wouldnt be against Intel trying to get into some consoles next as well.
The way i see it is Intel and Nvidia will duke it out over the highest end, AMD will feed off the lower ends, but overall i think GPU prices will drop as Nvidia and Intel try to outdo each other, and the odd random surprise from AMD lobbed in.
I think Intel might go the other way. They will invest more in their GPU uarch to improve their IGPs and develop mid-tier dGPUs,so they can displace AMD and Nvidia dGPUs from mass market laptops and desktops. It is also a far easier target to reach in terms of actual performance and die size. So instead of say a GTX1050/GTX1050TI or RX560 in that £600 laptop,it becomes an Intel CPU and Intel dGPU integrated in a compact package(think of the SKU they tested EMIB with),and they can get a greater share of the money coming from such an SKU.
So it does worry me,since as much as that is going to affect Nvidia,it is also not so good for AMD too.