How much to ask for use of my photo???

Soldato
Joined
26 Aug 2003
Posts
4,517
Location
The North
I work for a language company and they want to use one of my pictures in their advertising. It'll be a full page in their brochure which is published and sent all around the world. Great! Only thing is I don't know how much money I should be looking for. I really pleased they like the picture so much, (the originally deal was I let the building I work in mount it in a frame to use in the school, then an MD noticed it and said it would be perfect). I would love to have my work published in this way!!! Only thing is....

I dont want to sell myself short, they're a huge company and make lots of money. But I don't want to be rude and ask for too much.... Any ideas of approximate prices to look for?
 
The company has language schools all over the world and the brochure is used to advertise them all. My picture would be one of only 4 full page pictures. Its not a huge document, only about 15 pages. But it gets sent out to anyone interested in the company/they have it in schools around the world trying to get pupils to come and study english with them... So its quite good i think!

I like the idea of just asking them to make me an offer. But i have a feeling they'll try to pass me off with a few quid, they keep asking me so I know they really want it, + the questions are coming from head office now not my local school. I was just looking for what someone would think is a good price for someone whos not really sold in advertising before! I usually deal in bulk orders, just sellings loads of pictures of the students to the students for a couple of pounds each you see.
 
This is the picture:-

img45457aa.jpg


I know its not amazing, but it fits their theme perfectly and it works with the brochure...
 
Thanks everyone for posting your estimates and to Cykey for that website! Very useful.

I think i'll try and hold out for £200, seems fair seeing as what they're using it for. But definetly going to get them to give me an offer before hand. Maybe they'll actually give me a decent price right out of the hat. :eek:
 
Well the MD isn't around till monday so i gotta wait till then to negoiate. Quite looking forward to it for some strange reason... :p
 
I know, its not really the money i was bothered about, just not having them feeling they can use me and get what ever they like from me!
 
Does admin=tea boy??? Well i'm away for the rest of June, off to Germany for a bit! Will have to sort something out for the summer though.
 
I let them hang the picture in the school for free (its my place of work). We had a visit from one of the head office guys over in germany and he loved it. As they were doing the brochure he said to my boss that he wanted a copy to use because they didnt like any of the ones submitted by so called professionals.... Not sure who they hired if they couldnt get an image round here.
 
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