Isnt this a lesser 'sony' model made in turkey, in a Beko factory?
correct, i work with sony reps and their business centre all the time and sadly the U series is pants, its also discontinued as the major well known high street stores finished selling them around 6 months ago.
For £380 its not a bad buy I suppose, although the black level (contrast) is indeed pants as its not dynamic contrast unlike the other sony ranges currently in circulation.
Personally id have a good look around first before settling on a sony as TBH they arent all what people crack them up to be.\
BTW the person who mentioned the W2000 series, it was their first 1080p panel and had a wider colour pallet compared to anything before it so ofc it got rave reviews, shame the starting price was £1500 and its picture was below par compared to samsungs M series which came out near on the same time