Soldato
...Really what is the big deal? It's 2011, why can't manufacturers release at launch a phone in every colour under the rainbow? Can't be hard to chuck a bit of yellow or blue in the mix surely?
iPhone White/SGS White
- Thread starter tigerstyle
- Start date
Soldato
Rubbish. The majority of all other products come in a multitude of colours to start.
It's so they can keep the market excited and have a mid-term product launch. I also bet there'll be a fair few number of people out there who will buy the white despite already owning/having owned the black, and equally some that will buy the white only to buy the next version (ie iPhone 5 or SGSIII) sooner than they would have normally.
Yeah I don't buy that for 1 second. Sony can do it with laptops, Ford can do it with cars. And at the end of the day it's plastic, not rocket science.
I guess market control/hype is an all too powerful tool! I'd love a lower brand phone manufacturer to shake up the market and do a multi coloured release, then watch the bigger layers scramble to get their matching products out
But no doubt not as exciting as the story is in my head!
Soldato
Both of you are right to a degree I'd say. Making a solo colour SKU makes packaging/shipping/sales/promotion cheaper which is why these get launched first. Making a second colour available later allows them to do a semi-relaunch and possibly obtain a network promotion (white only on <NETWORK> for the first month here) which is easy money. Some companies can do multicolour launches and have done recently (HTC from my past testing experience have this sorted out) but I agree its fairly rare.
The original SGS was available in white too but in Korea and a few other chosen markets for what it's worth. The white iPhone was widely reported as a technical issue, I can see that, being as it was released so so late in the products lifecycle and all.
Nokia did the best colour ranges, would be nice if they brought this back but I suspect WP7 requires a "muted" palette. I always liked their lime green / vivid blue phones and those crazy orange/bronze ones.
The original SGS was available in white too but in Korea and a few other chosen markets for what it's worth. The white iPhone was widely reported as a technical issue, I can see that, being as it was released so so late in the products lifecycle and all.
Nokia did the best colour ranges, would be nice if they brought this back but I suspect WP7 requires a "muted" palette. I always liked their lime green / vivid blue phones and those crazy orange/bronze ones.
Not at launch
I was thinking that, and would we care if the flash/sensors were in a 5MM normal black strip with the rest of it being colour? Sort of like all cars come wth silver wheels or old cards had black bumpers?
Meh, I just like colour...
Ok well think about it. Make 1 colour requires one set of r&d tests, 1 manufacturing process and 1 marketing plan.
The 2nd you introduce more the cost goes up. Yes they use it as an excuse for a relaunch, nothing wrong with that and it can make the product last longer if they launch a new colour later.
Personally I have a s2 in black but it looks lovely. in White makes it appeal to the female market more.
The 2nd you introduce more the cost goes up. Yes they use it as an excuse for a relaunch, nothing wrong with that and it can make the product last longer if they launch a new colour later.
Personally I have a s2 in black but it looks lovely. in White makes it appeal to the female market more.