Is PPC better than SEO ?

Reflections · 28 May 2007 at 12:59

I am confusing which is better PPC or SEO ?

Lashout_UK · 28 May 2007 at 13:00

I think WTF beats both.

Dunks · 28 May 2007 at 13:01

Lashout_UK said:
I think WTF beats both.

JohnnyG · 28 May 2007 at 13:02

Is this for the site you want to attract costumers too?

Tesla · 28 May 2007 at 13:03

It's for the labels in the costumers.

JRS · 28 May 2007 at 13:03

Reflections said:
I am confusing

Yep, you sure are....

james.miller · 28 May 2007 at 13:03

Lashout_UK said:
I think WTF beats both.

ABC for the win

Ekim · 28 May 2007 at 13:07

PPC is a short term fix however SEO in the longer run would be more effective. It depends what keywords you are fighting over. If you have some highly sought after keywords its going to be hard to get your self high up on rankings.

WoZZeR · 28 May 2007 at 13:08

JohnnyG said:
Is this for the site you want to attract costumers too?

Is this another 'spec me a costumer magnet' thread in the making?

What are PPC and SEO :confused:

JohnnyG · 28 May 2007 at 13:09

WoZZeR said:
Is this another 'spec me a costumer magnet' thread in the making?

What are PPC and SEO

See above.
Basically they're 2 options for generating visitors to your website

Ekim said:
PPC is a short term fix however SEO in the longer run would be more effective. It depends what keywords you are fighting over. If you have some highly sought after keywords its going to be hard to get your self high up on rankings.

Keywords would involve, baths, taps, sinks etc. I'd guess so they're fairly highly sought after

WoZZeR · 28 May 2007 at 13:15

Interesting, I have a website I wish to promote and attract customers to(costumers are welcome to visit too of course), must investigate these.

kitten_caboodle · 28 May 2007 at 13:18

Ekim said:
PPC is a short term fix however SEO in the longer run would be more effective. It depends what keywords you are fighting over. If you have some highly sought after keywords its going to be hard to get your self high up on rankings.

I agree with this. I worked on SEO for my last company, and it's a minefield but it's good fun and does have a longer lasting result getting assuming you can get decent ranking. We were top on Google news searches at least once a day and I still have the screenshot of my very first one. Get your copy written carefully and professionally and be careful who you link to.

/geek

The_KiD · 28 May 2007 at 19:09

PPC = Pay per click.
SEO = Search Engine Optimisation

Pay Per Click is how you get in to the sponsored listings in google, you choose a search term like "Chrome finish taps" and specify the maximum you are willing to pay to be top on google when that term is entered. Then for each person that clicks the link you pay google that much money.

It is better to be very specific with the terms you bid for, so bidding for "taps" would be bad as there would be lots competing for the term plus you have less chance of selling the actual product you want to sell, but still paying for clicks, cos people searching for stop taps could still bring up your site in the sponsors, then click through and you pay for someone who is just gonna click back.

SEO is how you get your site in the natural rankings which is obviously better as it means you are not paying for people clicking through to your site. However is SEO is harder as you need to design your site in a very precise and structured format so as get google and the other search engines to put you at the top of their rankings. One of the best ways of achieving this though is by getting lots of relevant sites to link to your site.

There are companies you can pay for both, who will either help your redesign your site for SEO or manage your PPC account(s), which is quite a specialised job when done correctly.

If your looking for someone to do either I know someone running his own SEO company who I can pass you the details for.

Reflections · 29 May 2007 at 12:50

Thank u all for the nice informations.

Supercow · 29 May 2007 at 12:56

Hi reflections

If you are serious about finding out more about Search engine optimisation, and Pay-per-click campaigns, I will be more than happy to steer you in the right direction and help you get started.

I have written some guides on both subjects (and plagiarised) that I'm happy to share with you.

Are there any specific questions you would like to ask about the two subjects, since your question is quite vague

iCraig · 29 May 2007 at 13:01

SEO for long term investment and large visitor gain.

PPC for short term traffic targeting.

V4NT0M · 29 May 2007 at 13:02

SEO *** TBH

Supercow · 29 May 2007 at 18:01

Skyfall said:
SEO *** TBH

?

Reflections · 5 Jun 2007 at 13:57

Thank u all for your nice tips.

Yes, I am serious about search engine optimization and PPC.
From the above discussion it is clear that make your site search engine friendly first and then start PPC.

marchal04 · 29 Sep 2010 at 04:59

PPC is one-time investment in bringing relevant traffic to your website. SEO is a long-term oriented work that has better ranking in SE as a goal. SEO aims at organic search improvements and is rather a promotion strategy than anything else, while PPC is basically advertising (and expensive one).