Soldato
Excellent, the proper way to do business, savvy not bully.
Good guy JD. Thats the correct way to do business.
I don't mind their whisky at all, it's not a terrible bourbon. Yes it is a little overpriced but they've kind of earnt that right with how they've built the brand I reckon.
Very very clever marketing.
The obviously employ some top people in their marketing dept.

Scotch and bourbon, it's apples and oranges man.Personally i find the JD tastes like petrol. Real Scotch Whisky is lovely. But i do like JD as a company, they seem like a nice bunch
Like the comments on that article said...JD knew exactly what they were doing with this.
And it worked. Good PR/marketing team.
Very very clever marketing.
The obviously employ some top people in their marketing dept.