Looking into a crystal ball Kepler will be fast and expensive. The top GTX680 part will be a significant improvement over GTX580, providing 50-80% real world gains (at high res and settings). The lesser GTX670 will no doubt be shader and memory bandwidth hobbled, but shall offer ~80% of GTX680 performance for two-thirds of the price. Like with the GTX4xx vs 58xx battle, the GTX680 will reign supreme, and the GTX670 should match or slightly exceed the 7970. Priced at £450 & £300 (680/670) AMD will be forced to cut prices and may once again become the budget king, although NVidia will hold the crown.
NVidia`s advantage is that they already know the oppositions cards, and that it carries a performance advantage over from the last gen battle. AMD`s advantage is being first to market and creaming the cash until competition arrives.
The question is not whether Kepler outperforms 79xx, but rather by how much and whether it becomes embarrassing.
Quote me again in 3 months (or whenever Kepler arrives) and flame as required.