Kia Sportage - negotiating with main dealer?

Soldato
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Apologies as this is a bit of a naive question, I am not particularly familiar with car buying as I have generally bought second hand, and run them for years and years until they stop working and time to get a "new" second hand car.

I'm pretty much at that point now, but am considering for the first time buying a new car from the main dealer, namely the Kia Sportage hybrid.

Do people generally have much success in haggling with main dealers in the same way that you can with the used car market? Or is it a case of you basically pay the list price?

Apologies again, I am not frequently changing cars and don't know an awful lot about the market.
 
Why do you want to haggle on the price? Do you think it's too expensive or 'just want a deal' ?

Since covid main dealers generally don't allow you to haggle at all on the price, you could get better options taking finance out (you could pay it off in 14 days if you have the funds spare) or getting options such as a service plan 'thrown in'

Paying cash has no sway at all these days and most dealers I've recently visited won't allow more than £1000 to be paid if any cash at all.
 
I think its just me trying to assure myself that I would be getting the best value I could.

I have heard more recently that pretty much nothing is thrown in to "seal a deal" anymore, not even cheap stuff like the car mats for example.

Will be going down the pcp route more than likely and would be a first time I haven't just paid cash all upfront (i.e. no finance required).
 
Cash is dead for buying cars from dealers. They want to sell the likes of finance, GAP insurance, tyre insurance, service plans. Haggling on brand new prices is pretty much a no-go.

Your best play is to pretty much hope someone is low on their sales numbers and that salesperson will be inclined to sell you something and do something to ensure that happens. That is probably it though.

If you are going to use PCP, ensure you have a sufficient deposit to cover depreciation. If not, you will need GAP insurance to cover yourself. You can buy it from a third party for far less than the dealer.
 
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Dealers generally don't even bother with gap insurance anymore, too much hassle since the rules changed.

Haggling is dead, a lot of dealers don't even get any say on their pricing anymore it's just set by their head office
 
When I just bought the M135 there was such a 'good dealer contribution' that it brought the price down considerably, you could look at that as a price reduction but it does depend on manufacturer and dealer and if a particular model isn't shifting they make good contributions (price cuts effectively), I think I got £4.5k or something like that in total.

I worked out in the end that I was paying the same monthly (including the cost of the renewed warranty also the insurance was cheaper as I got a rebate) as I was for my 71 plate 320i to drive a brand new M135, man maths won out in the end hurrah :D
 
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I think its just me trying to assure myself that I would be getting the best value I could.

You could check deals on CarWow and then use this as a bargaining tool to try and get a better price from the dealer. As long as you put it politely and don't be ridiculous, the worst they can do is say no.
 
I managed to get 50% off of the marked price for a car I was eyeing up in the dealers window. Took some haggling. They even threw in the box with it too!
 
The only way you'll get any movement in price these days if either if you know they are having a hard time shifting a car or one of those exceptions of people who somehow pull it off. As others have said when it comes to cars haggling is pretty much dead these days.

I still have some luck getting extras thrown in - but that is very circumstantial/waiting for the right moment (sometimes you can blag it on it making the difference on going elsewhere) and/or having a relationship with the dealer where they know it is worth it in the longer run.

No idea how my grandad used to do it but he was one of those people who always seemed to be able to haggle no matter what - he'd almost just have to look at people and they'd be offering him free seat upgrades on planes, etc. whereas someone else could try every trick in the book and just be told to go away.
 
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It reminds me of my father in law many many years ago. Trading in his Toyota Landcruiser for a new one. The guy at the dealer said something along the lines of “Trade in value will be lower because of the colour, white is always a cheaper colour” - my FIL replied “No problem, make my new one a white one”

Always made me chuckle.
 
You are effectively losing money the moment you drive out the showroom, or do you just want something new for the first time?
 
I'm pretty much at that point now, but am considering for the first time buying a new car from the main dealer, namely the Kia Sportage hybrid.

Do people generally have much success in haggling with main dealers in the same way that you can with the used car market? Or is it a case of you basically pay the list price?

Apologies again, I am not frequently changing cars and don't know an awful lot about the market.

In order to advise correctly I'd ask how long do you typically keep your cars for, and if this is brand new are you planning on keeping it longer?

Dealers will want to sell you a car their way, so they'll prefer to get you on the PCP merry-go-round where you trade in your current car as a deposit, and they give you a low(ish) monthly payment for the balance of the car value (on a higher interest agreement) for 24/36/48 months then a GFV/balloon payment at the end, which is typically going to be more than the car will be worth. They'll leverage this after 18-30 months by calling you up asking if you'd like to trade in your current vehicle for another new one for the same cheap(ish) monthly payment.

On Kia's website the deal for the following car - New Sportage 'GT-Line S' 1.6 Turbocharged Petrol Manual -

36 monthly payments of
£373.38
Customer Deposit
£8,000.00
Deposit Contribution
£1,500.00
Total Deposit
£9,500.00
On The Road Price
£36,270.00
Amount of Credit
£26,770.00
Interest Charges
£3,915.53
Optional Final Payment
£17,243.85
Total Amount Payable
£40,185.53
Fixed Rate of Interest
3.04% p.a
Duration of Agreement
37 months
Annual Mileage
10,000
Excess Mileage Charge per mile
9.0p
Offer Price
£36,270
Representative APR
5.9% APR

So you are paying £21,441 to have the car for 36 months, and at the end you'd have to pay £17243 to keep it, making the total cost to you - £38,648.

On NCD they have a similar model for £30,909


with the same £8,000 deposit the cost is £290.78 per month for 36 months on 7.9% apr representative, total cost for 36 months is £18,468 with a GFV of £17,343, making the total cost to you if you keep it £35,811

If you have no interest in keeping it, then you could get a KIA Sportage Estate 1.6T GDi HEV GT-Line 5dr Auto on a PCH deal for 36 months on a 1+35 with 10k miles PA (same as the ones above) for £368.09 per month, or TCO of £13,251, a rather large saving of ~£8k over the KIA website or ~£5k from the NCD price. There is no option to buy at the end.

You could also look at the KIA EV4 Hatchback 150kW Air 81kWh 5dr - £447 a month on the same 1+35, 10k miles per year. More per month but if you use all the 10k miles per year and can charge at home you'd save up to £3,500 on petrol based on todays prices at 50MPG. So TCO becomes £12,592 for 36 months with fuel savings.

You could also look at the opportunity cost of the current car, if you sold it rather than trading it in and I am just assuming it is worth £8000 here, as I have done throughout. If you put that in a normal regular saver account at 4.5% and drew down the monthly payment of £447, you'd have made £296 interest and the £8000 would have been depleted by the 20th month.

Best way to look at the cost is in the end is how long you want to keep it and your total cost of ownership for that time, and obviously if you can lower the upfront cost that is ideal so shop around and don't be afraid to travel to collect! (or pay to have it delivered).
 
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You are effectively losing money the moment you drive out the showroom, or do you just want something new for the first time?
Same could be said on a 2nd hand car unless you buy something really exotic as any car purchase will involve an element of loss, what you have to decide is how much are you comfortable with
 
Same could be said on a 2nd hand car unless you buy something really exotic as any car purchase will involve an element of loss, what you have to decide is how much are you comfortable with
Not just exotic cars, M340i's or few other cars are holding their value well, nothing special or exotic about it.
 
Go through Carwow or similar, you’ll get up to £1500 off if you’re lucky. Reasonably local dealers will bid.
 
if you know they are having a hard time shifting a car
I've heard from various people that visiting at the end of the month might help get you a favourable deal or something, as I assume that's when dealerships are chasing targets, etc.

No idea how true that is in practice though.
 
Not just exotic cars, M340i's or few other cars are holding their value well, nothing special or exotic about it.
They are still losing money though albeit at a slower rate than other cars, the point being anything but the most collectable car will lose money not just brand new ones
 
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