That's the point isn't it? It's not just about the charity. The poppy appeal, although it does raise money, is a means of bringing awareness and understanding about what went on during the two world wars. Fortunately, very few of us here had to go through the torment and sacrifice that people made during these real hard times. It’s a small token to give thanks, gratitude and respect to those who gave their lives so we could live as freely as we do today.