- Joined
- 30 Jul 2006
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Data harvesting and sharing by free Android "apps" is out of control, Oxford University researchers have warned. User's data including age, gender, location and habits is shared with Google parent company Alphabet.
Campaigner Frederike Kaltheuner from Privacy International said that it has become "impossible" for the average user to understand how their data is being used, and to opt out. "Companies track people... and they use this data to profile and then target people in ways that most of us would find intrusive and very surprising. This is no longer about the need to collect data to show 'relevant ads' - this is about profit maximisation at the expense of people's fundamental rights she said. (LINK)
This uncontrolled and unregulated practice of profiling people by accessing data on their smartphones and their smartphone usage is rapidly becoming the norm.
Campaigner Frederike Kaltheuner from Privacy International said that it has become "impossible" for the average user to understand how their data is being used, and to opt out. "Companies track people... and they use this data to profile and then target people in ways that most of us would find intrusive and very surprising. This is no longer about the need to collect data to show 'relevant ads' - this is about profit maximisation at the expense of people's fundamental rights she said. (LINK)
This uncontrolled and unregulated practice of profiling people by accessing data on their smartphones and their smartphone usage is rapidly becoming the norm.