Man of Honour
Love the story of Listerine.
Apparently they found it useful for mouth hygiene but needed a reason for it to become marketable. Cue the birth of smelly breath, a really strong advertising campaign and they've never looked back.
Apparently they found it useful for mouth hygiene but needed a reason for it to become marketable. Cue the birth of smelly breath, a really strong advertising campaign and they've never looked back.
: puke :
