Goths have a personality, im not having that.reflex said:80% looks
Over time it becomes 80% personality.
Edit - i forgot to add u can "sense" personality from clothing, piecings, environment etc. Thats why looks play a role.
*thinks* To try and make that more clearly if your a goth person and your at a gig and u know the people there have a similiar interest to you so there personality is more than likely going to be what you go for so its the down to looks.
