I actually like the game a lot, despite its huge difficulty spikes. It's a bit of a mix between being the 'major of Orgrimmar' and Dungeon Keeper as in you don't really control your population but give them quests to coax them into doing stuff (attack,defend,explore etc) which will earn them money and XP.
The player will pay the quest rewards and your minions (hunters, rogues, mages etc) spend it in your shops again on armor, trinkets etc.
It's quite an ugly game and AI that lacks initiative but very original and refreshing in its gameplay.