Really? They always seem to be cheaper than the others, I assumed they'd be a bit on the short-warranty/noisy/hot side... are they actually a hidden gem for people who don't care about the badge?
Shorter warranty and hence cheaper, the quality however is good and the coolers are generally always good.
Unfortunately a lot of Chinese brands (all the cards are built in Asia) are not as focused on warranty as it is not a focus in those regions, as such trying to get said brands to increase warranty for UK/EU region tends to be impossible or takes a long time, they don't seem to understand how Europeans view warranty length as resulting in better quality, reliability or confidence in product. The actual product tends to be fine and Galax build to a good standard but as the market they have in EU/UK is relatively small they are unwilling to make changes on a global scale essentially for small fry customer.
More of a case thank ourselves lucky they let us buy from them as the stock they send me is generally taking stock from potentially a Chinese customer.
End of the day, they offer a decent product, typically at a better price, you cannot expect them to be cheaper and offer the same levels of service and warranty as the more expensive brands, otherwise they might as well just charge the same.
As saying goes, you cannot always have your cake and eat it.