Someone mentioned renault aswell. Are the big car firms not interested in this then?
To use their anology there is no real advantage of a piano over a broomstick, instead you want to control the broomstick better (Hence valvetronic/VTEC/VVC/VANOS/iVTEC in the past).
I dont know if the propose system has variable lift either? to me they seemed to press home the benefit of individual valve phasing (not really sure of the benefit of this) and 'square cam' isn't ideal for inlet port velocities
Fiat's Multi-air system is brilliant.
Ultimately though, mechanical systems are inherently reliable.