just seen this on the BBC. This is absolutely crazy cheap. Pay around £7.50 a month and you get a specialised type of debit card to watch any film at any cinema. Just go on to the app and select which film, which cinema and day and the company load the card with the price of a single ticket. You can only watch one movie a day, but theoretically, that means you can watch 30 movies at any cinema and day of your choosing for £7.50! The US' biggest cinema chain, AMC, is up in arms over it. They insist the pricing is completely unsustainable, whereby movie pass claim the cinema will make more money by increased numbers and higher sales of concessions. My personal view is that I don't know if this is the right way to do it, but something needs to be done to help the industry. Lately, when I've been to the cinema, the place has been nearly empty. They must try something to remedy this. Much cheaper tickets seems the easiest way to start.