You say lol is all you have to say and then proceed to say rather a lot.
You refer to new, I'm talking used.
I won't pay more than £200 - £230tops for a second hand 980ti for the very reasons you list for never buying used, it's just the way it is, tech especially high end costs a lot new but then drops significantly used.
The retail price of the 980ti is still too high imo especially with things like the 480 on the horizon, I can wait (still happily running 580SLI, which cost me a fraction of their retail price) I've not bought a new GPU since ,I think, the 6800GT(!)
I'm going to see what the 480 offers and if it's ballpark 980ti performance for similar money then the 980 won't even get a look in unless it's really dropped in used value, why buy used when you can get new with warranty and driver optimisation for the newer gen card....