Associate
Lol nooo... 8800 "Ultra" was a shade under the 400 mark iirc...
You couldnt buy a 9800GX2 for less than 420 pounds at launch. I dont see how this is any different...
I bought my 8800 GTX for £360 in January 07, so it probably was around 400 mark for the GTX at release.
The difference also this time is that ATI have got more more compelling products, both in terms of performance and price.