http://arstechnica.com/gadgets/2014/05/nvidia-inside-hands-on-with-audi-lamborghini-and-tesla/
Why can't you have a 300W chip in a car? There's plenty room...
The car maker's challenge to stay ahead in tech is a topic that Ars is going to be revisiting over the next several months, so what better way to get our feet wet than to talk with the chip maker that has become synonymous with high-performance GPUs? Over the past five years, Nvidia has been making a big push into automotive technology, hoping to power not only the graphic information displays and entertainment systems that have become increasingly popular in cars, but also to get in on the ground floor of the self-driving systems of the future.
Currently, the chipmaker has partnerships with 14 car makers, from Volkswagen Group subsidiaries like Audi and Porsche, to BMW and Mini, to Peugeot and Tesla.
Why can't you have a 300W chip in a car? There's plenty room...