OcUK loyalty card, where are you?

unwashed potato!

unwashed potato!

unwashed potato!

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sorry if this has been suggested many times before but i've been thinking lately that OcUK should do a loyalty card, which would do something like maybe a £20 gift voucher every £200 spent, or something like 5% off all purchases after spending £500 etc

this thread i thought could be many things.

first a suggestion for a loyalty card obvioulsy.

second a partition for OcUK to make one

third, for suggestion of things that the loyalty card would give, how to get one, if its an actual card like credit card that has a code or something, gives 10% off etc

fourth, for a place for other people to suggest differnent ways in which OCuk can improve customer loyalty, as to be honest i don't think ther is much of one, and i know for sure that now that i have found them i will never use any other place and will always point any firned family straight here, and only here.

anyone else agree that us loyal customers deserve so thanks, obviously the cheap prices compared to else where are a reward in some ways, but thats not to us loyal customers.

Post what you think?
 
Personally I dont like loyalty cards as it means the retailer ups there prices to cover the cost of the scheme. I'd rather just get the goods at the best possible price.
 
Huge reductions, not going to happen any time soon I would imagine.

Costs to setup, and the loss it would make would mean the base price of the goods would have to be higher.

Not worth it at all.
 
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ah course, never thought about that.

Well to make something of this now pointless thread, can anyone say how much roughly Ocuk make annually after sotkc, rent, fees, tax etc?

guessing the information they dont openly give out, worht a try though.
 
I thoguht OcUK said they provide hardware at the smallest price anyway. (If only the postage was!)
 
IMO. People go back to a shop if they get good service, not just because they got a discount.

I reckon they make around 5% ;)
 
Yewen said:
Huge reductions, not going to happen any time soon I would imagine.

Costs to setup, and the loss it would make would mean the base price of the goods would have to be higher.

Not worth it at all.
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Every company makes enough profit that losing £10 for every £500 spent or whatever would still be a net gain for them.
 
badgermonkey said:
Every company makes enough profit that losing £10 for every £500 spent or whatever would still be a net gain for them.
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Yes it would be a gain, but £10 less, and the loyalty system would need new shop software, server probably and administration for abuse. Really would cost about £18 for a £10 saving on the short term scale. The competition do not offer any successful schemes so there is no need for OcUK to risk degrading other areas of their service for what is essentially an expensive marketing gimmic.

Pho said:
I thoguht OcUK said they provide hardware at the smallest price anyway. (If only the postage was!)
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Case wise they top the UK where it matters for me very regularly, and very cheaply even when you include postage. I don't mind paying for PnP from OcUK that is this price personally as I know I get my parts fast and when I expect them, always has been the same.

Regarding the financial information on OcUK, I do not really think a public forum is the most ideal place for any company to disclose its financial dealings, let alone one as big as OcUK. :)
 
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Yewen said:
the loyalty system would need new shop software, server probably and administration for abuse. Really would cost about £18 for a £10 saving on the short term scale. The competition do not offer any successful schemes so there is no need for OcUK to risk degrading other areas of their service for what is essentially an expensive marketing gimmic.
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can't tihnk of a way to word this without sounding like im having a go so im going to start by saying :p , well thats why i said maybe people could post there own suggestions for a loyalty scheme, and instead of a card, maybe like a gift voucher with every delivery over a certain amount of money from customers that have bought more then say 3 times. Woudlnt be too hard or costly i would imagine, just need a system to recognise that someone has already bought from them, which as far as im aware is in place as they know if they need your proof of address etc which is only needed once, and would then only also require the extra cost of printing out a piece of paper that looks nice, and says £10 on it and then putting it in with the rest of you delivery. wow didn't sound that bad after all

Case wise they top the UK where it matters for me very regularly, and very cheaply even when you include postage. I don't mind paying for PnP from OcUK that is this price personally as I know I get my parts fast and when I expect them, always has been the same.
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PnP i dont have too much tgo complain about it, sometimes it can be unexpectably expensive, but i guess the money i save from buying from Ocuk can go towards this
 
TBH OcUK are obviously doing most things right or they wouldn't have grown to where they are today in the market the compete in.

The previous poster who mentioned quality of service is bang on the nail. After once ordering at the cheapest place I could find and suffering the pain of trying to return a faulty HDD I realise that a small amount extra for a company that takes customer service seriously is a bargain.

OcUK have sold about £10k of stuff to my company over the years and on the rare occasions when something has gone wrong have held their hands up in a way that makes me order again. It's what you do when things go wrong that keeps people happy.

And addy_010 if you want to know what OCuKs accounts look like you can get abbreviated accounts from companies house on any UK regstered company.
 
ocuk do stuff cheap as chips, dont need to give away much more, they might aswell give some of the hardware away for the prices there down at!
 
£20 every £200? Look into "margins" :D

Loyalty schemes work for large national chains because they use the vast amounts of data to work out who's buying what and to sell on the huge databases to marketing companies...the discounts/points are just necessary because otherwise people wouldn't buy them.

They're not really "loyalty" cards at all - that's just marketing spin - they're "you shop here lots so we can make even more money if you get one of these and yes, you'll save a little bit too...maybe...just keep shopping...more points..points..." :)
 
kinda obvious I guess, but we wouldn't be talking now if OC hadn't stumped up for the bandwidth to run this forum. who else does that ?
 
I wouldn't want a loyalty for the reason people have stated, OCUK would have to up the price on items to cover any costs involved.

Also why would you get a discount for spending £100, £200 or more, I'm sure Spie sees every customer as the same, regardless it they spend £5 or £500.

At the end of the day, they are providing a service to everyone not just the big spenders.
 
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