I do feel buying into the game to be overly complex currently. First we have Squadron 42, Star Citizen, Alpha and Beta, and Arena Commander to consider. What's wrong with Star Citizen, with Alpha phases & Campaign? It's self explanatory and doesn't try to come off as being more than what it is. Then there's the prices to get involved. There's no 'This gets you in the game' choice. Instead we have to go through ship and hanger packages. I understand it all fully, but for someone who hasn't looked at the game yet it just seems to be a bit over the top. Here they are selling all this stuff for some ridiculous prices, for what is at the end of the day a few digital ships.
I understand you treat it like kickstarter - you pledge an amount and you get this as a thankyou... but it doesn't state that. Infact it's just a store where you are explicitly buying products.