The 3080 was £650, the 4080 is 48% faster so the minimum price just to deliver the same price to performance as last gen would be £962 but I’d argue it should be much better than that.
The RX7800XT now essentially is £530 for me with the loss of the Starfield bundle. Still no stock from a bunch of large retailers. They just did a Jebait of consumers. Trickle some stock out at RRP and on purpose make sure the street price is much higher.
The RTX4070 at launch was available from lots of retailers.
The £480 price for the RX7800XT was poor when the RTX3060TI was £370.The RX6700XT at £420 was overpriced too.
Only the free Starfield bundle made it viable as it essentially dropped the price by £50.
Now at essentially £530(if the RRP is met) without the bundle an RTX4070 is cheaper at the same price because it comes with a freebie.
If Nvidia bundle Alan Wake 2 like they did Diablo 4,then the RX7800XT is finished at current pricing without Starfield.
It launched 5 months after the RTX4070 FFS. This is Vega all over again. Launch into some markets at "RRP" to make them look much cheaper than Nvidia. But in reality they are not really that much cheaper.
Meanwhile if you bought that Nvidia card you had months of better gaming performance.
Now we have the rubbish hype for price/performance kings in Navi 40 series. Probably just copy Nvidia pricing, launch late and put a bit more VRAM.
This is the reason their sales share is in the toilet. They have zero faith in their products and rely on the sympathy vote. This is why they don't produce enough stock to make sure all retailers had stock.
This is why they CBA to make enough cards to sell over here at all big retailers. They just targeted two companies at launch for RRP pricing with actual stock and I am doubtful there was much stock because it didn't last long and the price went up after that. Same as Vega in the UK.
This whole generation they have tried to Jebait their own customers.
The RX7900XT and RX7900XT performance slides were lies. Then the naming was misleading on purpose.
The RX7800XT naming was misleading. Then the RX7700XT being priced very high like the RX7900XT was.
Then trying to charge £900 for the RX7900XT. Now pretending the RX7800XT is cheaper when it is not and dropping the Starfield bundle.
When people look at all this, then how can anyone say what Nvidia is doing is crap and defend AMD?
If both are arses now, might as well get the arse which gets out its products quicker.
As usual their stupid Jebait tactics fail and they have to discount their cards. If they launched the cards properly, made sure their features were in games at launch(FSR3) and lots of stock they would sell. They don't do any of this and rely on sympathy to explain away why their sales are not good. At this rate Intel will replace AMD by merely stumbling around.
It's already happening in laptops with Intel dGPUs having more share!