Pick up the Metro paper today

[Rava Benitez]

Every single page has a huge Xbox 360 advert all the way through the newspaper including double page full spreads on Gears of War and DOAX2.

Its amazing its beautiful, CMON.

Games get mainstream finally.

Also included is an ever progressing Gears of War omen plastered on the entertainment pages.


AWSOME.


Edit:

Im kinda excited as I just received my copy of Gears of War CE as well.

 

[Rava Benitez]

Old woman next to me was tutting as I read the story next to the Dead or Alive advert

Oh and after recounting my tales of woe over my dead 360 I was presented with a cut out of the 'Merry Xbox' add.

heard about that on the gears thread, sorry to here but you are covered under the sales of goods act 1979 just write to the retailer claiming they repair or replace the console under the legislation.

if not dive into the store take cover and through cd cases at the staff.

 

[Rava Benitez]

On a grand scale though.....Can anyone name a product thats ever done such thing like use a WHOLE newspaper to advertise itself?.....I can't

No game/games system has ever gone this far, apparently microsoft have air time for every advertising segment prime time on ITV, Channel4, and Channel 5 this evening and probably for the next 5 weeks.

Advertising doesn't work on the fan boys but it will work on those teetering on the edge and those buying presents, not to mention those who were thinking of getting a ps3