Pick up the Metro paper today

sanofi said:
Speaking on GoW marketing, on a large set of outdoor steps on my uni campus there are huge GoW spraypaint ads, touting the game and emergence day 17.11.06.
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Haha aye same here, on the way into town outside some student somethingorother office there were stencils all over the ground :)
 
Phate said:
er Yeah it's called advertising

usually works well around the Christmas time :p
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On a grand scale though.....Can anyone name a product thats ever done such thing like use a WHOLE newspaper to advertise itself?.....I can't ;)
 
KennyBhoy said:
On a grand scale though.....Can anyone name a product thats ever done such thing like use a WHOLE newspaper to advertise itself?.....I can't ;)
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No game/games system has ever gone this far, apparently microsoft have air time for every advertising segment prime time on ITV, Channel4, and Channel 5 this evening and probably for the next 5 weeks.

Advertising doesn't work on the fan boys but it will work on those teetering on the edge and those buying presents, not to mention those who were thinking of getting a ps3
 
LoadsaMoney said:
Ive never seen any 360 ads on the telly for ages, never seen any for GOW either, all i keep seeing is 'This Is Wee', sorry Wii. :D
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Seen plenty of them and they are quite good actually...latest one is the PES6 ad thats doing the rounds. I quite like the Splinter Cell one as well..still being played quite a bit on the tv.
 
360 games ive seen allot plugged on TV, the 360 itself..... can't think of seeing an Ad on TV, the only ones i've seen are the cops and robbers one and the "banned" one on youtube.
They are both quite good actually.
 
I've seen a number of 360 ads lately, but then I had read that they had spent a lot on marketing for the Christmas push. I'm pretty sure that it will be primetime tonight that the Gears of War advert will be out in force.

On another note, I was reading my parents copy of the Daily Mail and the only advert they had for games was a quarter page one by Game and that was touting Tony Hawks for the original X-Box. Seemed the wrong game to be advertising today I think... :confused:
 
noticed this aswell, but on the front i says win xbox 360 + home theater system - so possibly they might of got a discount on the advertising if they give them the 360's for the competition.

quite good i thought, as you certainly couldnt miss it, seems the likes of hmv, virgin etc must have been told about it as they all had ads for 360 games/packages etc.
 
from memory its about 10k for a colour page advert in the sun - which usually gets the most responses for this kind of stuff. they will have done a block booking obviously, as part of the campaign and got discoutn i should imagine.

also, MS will probably pay 50/50 split with the retailer/publisher/etailer on the adverts. no-body gets something for nothing.
 
for the amount of ads in each paper they must have got an ad deal for them.

But as i said - good on them i much prefer microsoft over sony - at least MS listen to their users.
 
yeah, i was thinking of posting it when i was reading the paper,
GOW is just on 13 pages out of 64 pages :D. (including that blood marks in few pages in a row),
someone must have spent a lot of money here :eek:
 
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