Because you paid £1200 for a graphics card
Because this....
I'd love to see the BOM cost of these cards, they're probably £50 higher than 2014 releases due to memory chips going up, the rest is sheer profit.
I had money sitting aside for an upgrade but this is just ridiculous, nvidia need to get off their high horse. PC gaming has always been more expensive but not this bad. Back in 2014 you could build the best part of an entire high end machine for that price.
I've always had high end PC's but was sat playing God Of War on a borrowed from a mate PS4 Pro on my 4K TV last night struggling to wonder why anyone in their right mind would pay £1200 for essentially the same thing with more frames that'll in reality, will make very little to the overall experience.
Then again Apple did this for years and the iSheep kept on following, paying hundreds every year for essentially no improvement....guess nvidia have taken a leaf out of their book!