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That is wishful thinking these are just placeholder prices, especially the lower prices, plus that process is legally dubious.
Gibbo may set prices according to AM but if AMD don't set regional prices then there isn't much he can do. It mostly comes down to what he can import them at, he certainly can't sell them at a loss.
It is clear from the 1070 and 1080 prices that the UK regional market is giving close to 1:1 exchange rate to the US when factoring in taxes, shipping, import costs and regional margin differences. 480 custom cards are known to be $250-300, there should be reference cards at $230.
First we had the hype train, then the trainwreck, then a backpedalling by one, er, member, and now we have the Nvidia fanbois coming in like a pack of football hooligans streaming over the terraces of the opposing team hollering and looking for a punch-up.
You couldn't make it up.
Ah ok cool, thanks.Your trust is set up now, I can see it by clicking your name, you just need to wait a day for a moderator (or the forum) to authorise you to see the MM sub-section now. Patience. You've done it right as far as I can see.
As quoted by setter (bolded the important part):
If I'm looking at the same "competitor" as OcUK then they certainly don't look like they do the volume that OcUK does... Gibbo has surely hinted retail price quite strongly with $229/1.41 * 1.2vat * 1.10 to 1.20 shipping and margin. I'm not sure why margin comes into the calculation, I'd have thought margin was implied by the MSRP unless AMD expects retailers to make no profit selling these cards?
So the hint by Gibbo is: £214 - £233 at retail and free shipping?
Edit: Oh Gibbo covered the MSRP and margin, apparently sometimes the manufacturer does expect the retailer to make a pittance.
Not really. All i am saying is it's not likely we will be seeing stock cooled cards at £280-£300. I really don't think that's wishful thinking at all. You could be right about the $230/£230 but that's still nothing like Athlons £280-£300 post. Sure i think i am being a bit optimistic on the £200 side but it's more realistic than £280-£300 which is just not going to happen.
The 1070/80 sales are outstripping demand so i think that's adding to there price atm.
As mentioned, you just need to wait for an admin to enable your trust.Ah ok cool, thanks.
For 16nm, as I said.
Yes currently with the cards that both companies are producing the 1080/70 are top-end, but they are not within their whole family and/or for the life of the node.
A ~300mm2 card on any node is mid-range. It's just the strategy now is to bring out a mid-range card first, milk the profit margin, and then bring out the real high-end card later.
I never said the stock cooled reference cards would be 280, I was clearly talking about the custom cards that will retail for $250-300USD quite liekly being in the £270-290GBP range.
Athlon was talking about some more premium XFX models, or at one of them clearly was.
Question: if the perf is closer to 390 than 390x, and the price is £220+, is that still a great deal/ great card in your estimation?
This is why AMD is failing. The Vast Majority of these card sales are to ordinary people like me and you. The face remains the Same performance at the same price point three years in a row, Now if the card was £150 with 390x performance then it would be fine. It's absolutely unacceptable. Nvidia released the 970 which destroyed a 780Ti which was previously £500. Now I don't see AMD releasing the 480 which would beat their top card.
I never said the stock cooled reference cards would be 280, I was clearly talking about the custom cards that will retail for $250-300USD quite liekly being in the £270-290GBP range.
Athlon was talking about some more premium XFX models, or at one of them clearly was.