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Radeon RX 480 "Polaris" Launched at $199

Toss3 said:
So there's still hope? I really doubt they would price it so aggressively if it performed any better. The scores in firestrike as on par with the ones we saw running the press driver. Don't expect any miracles.
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they price it like that because its the successor to the 380x/380 and not the 390/390x

dont know why people dont understand that

it still reks them and is on par with 980 on newer games even with the old drivers hes using

so with drivers will come great power

also if you look at the leaked feature slides from videocardz what this card will do in the future

its a no brainer basically
 
Toss3 said:
The point is why release something that isn't even faster than your last gen products available for the same amount of money? 290x is still the better buy. They could have just lowered the Nano price to 300€ and it would have been a much much much better buy.
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AMD are second to market with gpu's built on the 14/16nm process so they suffer a less favourable comparison than the gtx1080 did at launch. As soon as the 1080 launched we saw further price reductions on previous 28nm cards particularly thehigh volume mid range 28nm cards that had already been priced to clear. The gtx 1060 will be in the same boat as the RX480 in this regard. Nvidia have better control of their supply channel so I don't expect too many EOL 28nm cards to be floating about.

Nano is less (and likely not at all) sustainable to manufacture and sell at that price profitably.
 
meldarthx said:
Sorry if someone won't say what drivers they used and also broke NDA - I find it very suspect - I don't care if he's supposedly well respected - either list what you use or deal with your results not being trusted....period. I've done reviews in the past...either you make it bullet proof against these questions.....or answer then honestly not avoid them......He's avoiding answering....
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Linus released 1070 review before NDA, did he use bad drivers too? Has OCUK broken NDA putting the 480 them on sale now? He didn't avoid a question he wasn't asked? Its performance is not what you expected, move on.
 
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drunkenmaster said:
You probably need to remember that Nvidia fixed their truly horrific performance/mm^2 with Kepler. There was a reason AMD's 4870 at 255mm^2 came fairly close to the 500+ mm^2 280 and beat the cut down 260 easily. Nvidia used to have truly horrific efficiency, like embarrassingly awful efficiency. Fermi maintained that lacking efficiency with a 334mm^2 5870 very competitive with the 480/580gtx again which was again over 500mm^2. Kepler finally and for the first time in a very long time had broadly similar performance/mm^2 compared to AMD. So comparing 580gtx to 660gtx and assuming every generation will offer that performance gain in that small a die by comparison is insane.

Nvidia fixed their efficiency deficit, AMD didn't have one to begin with and Nvidia can't do it again.

Think about it, if Nvidia had a similar die size/performance gain then 1080 would be FAR far far more than 20% faster than a 980ti.
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AGAIN, I'm not saying I expected that same performance leap! I am saying that this sort of jump is hugely minor by comparison.

If you dont like the Nvidia example, I can use AMD. A 7870 *beat* a top-line 6970. The leap wasn't quite as big as Nvidia's, but it was still significant.

CAT-THE-FIFTH said:
£175 for the 4GB version is GTX960,R9 380 and R9 380X level pricing - and that is a massive bump in performance for the price.
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380X money for 390 performance is nice, but I'm not exactly going to say I'm hugely impressed.
 
couple of questions if spomeone doesn't mind, the brands all have different prices, why? Any reason?

Why would the extra 4gb not make a difference at 1440p?
 
The dealbreaker for me right now on the RX 480 - performance aside - is the lack of an active DVI port, can't run 120hz without it.
 
HardStyler3 said:
they price it like that because its the successor to the 380x/380 and not the 390/390x

dont know why people dont understand that

it still reks them and is on par with 980 on newer games even with the old drivers hes using

so with drivers will come great power

also if you look at the leaked feature slides from videocardz what this card will do in the future

its a no brainer basically
Click to expand...

But here is the thing...

Simply replacing the 380 with a 480 which performs in line with a 390 is typical - it's average, maybe even below average.. Nothing special about it, nothing disruptive about it..

Imagine if Nvidia 1080 had released and at stock was the same performance as a 980Ti stock.. People would have a field day with that.
 
eddyr said:
AMD are second to market with gpu's built on the 14/16nm process so they suffer a less favourable comparison than the gtx1080 did at launch. As soon as the 1080 launched we saw further price reductions on previous 28nm cards particularly thehigh volume mid range 28nm cards that had already been priced to clear. The gtx 1060 will be in the same boat as the RX480 in this regard. Nvidia have better control of their supply channel so I don't expect too many EOL 28nm cards to be floating about.

Nano is less (and likely not at all) sustainable to manufacture and sell at that price profitably.
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This is precisely why Nvidia pushed their launch up with very little supply by 3+ months. Either the RX480 launches against $600 980ti, $450 980, $320 970 and the RX480 looks great in comparison and Nvidia tank prices or Nvidia jump forward a launch, tank their entire line of prices and it's because of the 1080 instead.

Thing is profitability wise Nvidia could be selling cheaper to produce 980ti's at $600, way cheaper to produce 980s at $450, but they tanked their own prices against a not widely available product. Nvidia have taken a big hit to the profit from every card they sell except the 1080/1070. That is, 90-95% of their sales the profit tanked massively for an extremely low quantity 1080/1070 card. You usually do this and take a smaller hit when you're ready to launch the next gen in as high volume as possible.
 
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