There seems to be a bit of a weird mentality from some of the Nvidia fans on this and other forums, it's almost as if spending more money on a gpu makes them better at life, im sure I'm not the only one who sees this as well.
Plenty of the Nvidia enthusiasts are openly rude and condescending towards AMD and AMD fans, I've even seen them being called peasants etc.
Just because you buy a gpu that costs more than someone else does not automatically make you a better person, and before people start taking pot shots at me for posting this, I don't buy Nvidia, because I do not like their business practice, they are very shady and over price their products because they can, I understand it's a business but that's how I feel.
I prefer to buy AMD as I know they offer me the best performance per pound spent normally, and I generally only upgrade when I feel the games I play start to struggle.
Currently I am playing Division alongside WoW and D3 and ESO, my 290 struggles a bit now on Division with all the bells and whistles, so I will upgrade, I have 2k sat waiting, I could go and buy 2 x 1080 and a G-Sync screen but I feel I would be wasting my money, I will hold off for Vega, buy the 480 in the meantime and see how Zen is then make my move.
But I know AMD is going to probably offer me the best bang for buck, plus I would t be paying any G-Sync tax on a free sync monitor