Radeon RX 480 "Polaris" Launched at $199

[Jack Bauer]

I'm fairly confident you will. Being able to hit a constant 60fps in just about every modern game is actually quite a big change from only hitting a variable 45-60fps.

Unless you're just not sensitive to framerates whatsoever.

In competitive fps, i.e., CSGO, this would drive me crazy. But for example, I am playing the witcher at the moment and as long as its not visually choppy then honestly I don't care. Either way, I agree that I will benefit and I may be wrong and it will surprise me.

 

[TheRealDeal]

I disagree, I think if Nvidia sees the 480 as occupying a similar target audience as their current cards then they should bring their prices down. I want Nvidia to have to compete on price and I want AMD to have to compete on performance. I don't think AMD should be able to get away with just selling cards at lower prices to get sales, I think they should have to compete on performance. I'd be happy with AMD top card being priced about the same as Nvidia's top card if it offers performance at that levell too. Also it'd be nice to get that performance while the card is current gen rather than in 18-24 months time when the drivers finally catch up to the hardware.
Likewise I think Nvidia have to be able to justify their prices with performance and if they can't they need to adjust their prices. I appreciate there will probably always be a price premium for having a card with an Nvidia logo, but I think there's a limit as to how much that should be.

I never said Nvidia won't but when you see people wanting AMD to sort Nvidia's pricing out by bringing in a well priced card only to go and buy Nvidia which gets on my nerves.

Why not buy from the company that brings in the decent pricing instead of rewarding the company that was trying to fleece you? Nvidia would soon sort there pricing out if people stopped buying at there over inflated prices. If you are gaming on a single card and performance is similar you really won't notice the difference. For those that need Nvidia i understand as they are clearly better at some things but for pure gaming on windows AMD are every bit as good.

So if the 480 is what we expect and the pricing is where it should be i want AMD to be rewarded for doing so.

On the flip side i can see why people are buying an overpriced 1080 (effectively there mid range part) because it is the fastest. I really have no problem with this but it really does encourage them to keep the milking up. When i used to buy the fastest i never even gave the price to much thought although the most i paid was £350 for a His Ice-Q 1900xtx. The card was a pure beast and in comparison a £600 gtx1080 looks daft in comparison.

 

[faceman123]

Hey guys, I'm the biggest hater of AMD ever. BUT i'm gonna check this polaris out, Couple of questions - What's its expected Launch price and date?

 

[Columbo]

Hey guys, I'm the biggest hater of AMD ever. BUT i'm gonna check this polaris out, Couple of questions - What's its expected Launch price and date?

You hate a company that has no bearing on your day to day existence what so ever? That seems a very strange viewpoint against a company that even the strongest Nvidia fanboy needs as otherwise Nvidia would be happy to bend you over and let you have one in the ringpiece.

Oh wait....
they just have with the GTX1080's.....

 

[fs123]

Hey guys, I'm the biggest hater of AMD ever. BUT i'm gonna check this polaris out, Couple of questions - What's its expected Launch price and date?

NDA expires on 29th June 2016 and price for 4GB 480 is $199 which should be about £165 inc VAT but will be closer to £180 after import costs,etc.

 

[faceman123]

NDA expires on 29th June 2016 and price for 4GB 480 is $199 which should be about £165 inc VAT but will be closer to £180 after import costs,etc.

Thanks if its about £170ish I'll buy one. Hopefully It Overclocks well

 

[bru]

So I was asked this question this morning.

"How is AMD's stance on not being a budget company going".

Well I was a bit lost at how to answer this question, I mean it was a clear direction that Dr Lisa Su made us all aware of at the Fury launch even last year and yet here we are on the verge of what could very well be described as a budget card launch.

How would you have answered this question?

 

[D.P.]

if you are interested in deep learning, you should look up the new TPU chip made by google, they have been testing it for a year, and they said that perf/watt is 7 years ahead of what we have today.
it would be cool if most discussions are about cuda capability or compute, or linux, most argument are in gaming context, beside you cannot blame ppl for favoring a vendor to another.
personally i like AMD as a company (strategy and politics) and i also like their products value/$.
and i do like Nvidia's product for their performance, but i dont like the company's (strategy and politics).
everyone have a little bias, but the point is not letting that bias turn into lack of logic and common sense, when AMD screws something i agree with who ever blame it for that screw up, i dont go trying to find far fetched excuses, or when i see something i dont like in nvidia's politics or product by puting forward an argument, i appreciate ppl who reply with a counter argument, than someone who throws "fanboy" at you, and reply with an emotional tone devoided of common sense.
but most importantly as long as you are civil in the discussion it should go well heated arguments are not a problem for me, but when that turns to personal insults then thats not worth it.

I'm interested in What Google is doing but commercial hardware is still some years away and the cost is going be more like $200,000 than $200. Google is actually one of the biggest customers for the Nvidia GP100.


As for AMD and nvidia as companies, I really don't see any difference between the two. They both have the same aims (maximize returns for shareholders, it is illegal to do otherwise) and are both guilty of lieing, cheating and dirty tactics to achive that. AMD's tactic of playing the little underdog that gets bullied by big bad Nvidia just doesn't fly with me for a second and it's disappointing that some people fall for the marketing stunts. AMD are frequently caught out on their propaganda yet there is always a loyal band claiming they are whiter than white despite the outright lies. It's bizzare that some people from an attachment to either company, unless you own shares

 

[GoogalyMoogaly]

I never said Nvidia won't but when you see people wanting AMD to sort Nvidia's pricing out by bringing in a well priced card only to go and buy Nvidia which gets on my nerves.

Why not buy from the company that brings in the decent pricing instead of rewarding the company that was trying to fleece you? Nvidia would soon sort there pricing out if people stopped buying at there over inflated prices. If you are gaming on a single card and performance is similar you really won't notice the difference. For those that need Nvidia i understand as they are clearly better at some things but for pure gaming on windows AMD are every bit as good.

So if the 480 is what we expect and the pricing is where it should be i want AMD to be rewarded for doing so.

On the flip side i can see why people are buying an overpriced 1080 (effectively there mid range part) because it is the fastest. I really have no problem with this but it really does encourage them to keep the milking up. When i used to buy the fastest i never even gave the price to much thought although the most i paid was £350 for a His Ice-Q 1900xtx. The card was a pure beast and in comparison a £600 gtx1080 looks daft in comparison.

But we know that both companies feed off each other. We need both to keep prices reasonable just as we need both to keep performance improving. I know this forum (in general) has a fondness of AMD and dislike for Nvidia but but surely we're not so blind as to think that if AMD were the only vendor in the market that their prices wouldn't go up while performance increase and innovation go down? It's not just AMD keeping Nvidia honest.

 

[CAT-THE-FIFTH]

Any more news about the RX480??

 

[Nutella33]

So I was asked this question this morning.

"How is AMD's stance on not being a budget company going".

How would you have answered this question?

The expensive cards are coming, even "premium" companies require competition at most levels, the fact the budget is coming first is irrelevant.

Any more news about the RX480??

Might be some at E3, otherwise its the 29th.

 

[jimhaumman]

You hate a company that has no bearing on your day to day existence what so ever? That seems a very strange viewpoint against a company that even the strongest Nvidia fanboy needs as otherwise Nvidia would be happy to bend you over and let you have one in the ringpiece.

Oh wait....
they just have with the GTX1080's.....

Well said man

 

[D.P.]

I don't think it will change nVidia's pricing unless the performance is very close and the price is way cheaper, nVidia are quite happy having comparative cards £50-100 more expensive than AMD as they know they can still get the sale.

The 480 may affect the 1060 prices but it won't do anything for 1070 or 1080.
If the480 forces a lower price of the 1060 then I can imagine nvidia doing some kind of 1060ti, pergolas using the 3rd GP104 chip (150).

 

[tavtavtav]

I never said Nvidia won't but when you see people wanting AMD to sort Nvidia's pricing out by bringing in a well priced card only to go and buy Nvidia which gets on my nerves.

Why not buy from the company that brings in the decent pricing instead of rewarding the company that was trying to fleece you? Nvidia would soon sort there pricing out if people stopped buying at there over inflated prices. If you are gaming on a single card and performance is similar you really won't notice the difference. For those that need Nvidia i understand as they are clearly better at some things but for pure gaming on windows AMD are every bit as good.

So if the 480 is what we expect and the pricing is where it should be i want AMD to be rewarded for doing so.

On the flip side i can see why people are buying an overpriced 1080 (effectively there mid range part) because it is the fastest. I really have no problem with this but it really does encourage them to keep the milking up. When i used to buy the fastest i never even gave the price to much thought although the most i paid was £350 for a His Ice-Q 1900xtx. The card was a pure beast and in comparison a £600 gtx1080 looks daft in comparison.

That's all well and good, but AMD possibly won't even have cards that compete with Nvidia's. You say people should reward AMD for a good price for providing the better value, but I'm not just going to buy a card if it can't drive my 1440p screen the way I want it to simply because it's better value as when I have the card it's just not going to give what I want.

So is it really so bad that if the card isn't as fast as I like, I hope that it brings down the prices of faster cards? (whether it will or not is a different story).

If by some miracle is that fast, then great! But if the 480 is where I expect then it's not a great deal of use to me on its own.

 

[humbug]

The 480 may affect the 1060 prices but it won't do anything for 1070 or 1080.
If the480 forces a lower price of the 1060 then I can imagine nvidia doing some kind of 1060ti, pergolas using the 3rd GP104 chip (150).

Not very economical that for Nvidia.

GP104: 333mm^2

GTX 1080 @ $600 low volume
GTX 1070 @ $375 med volume
GTX 1060TI @ $200 high volume

Polaris 10: 232mm^2

RX 490 @ $300 med to high volume
RX 480 @ $200 high volume

Effectively Nvidia would be cutting down their biggest die quite far and selling it mostly as a budget GPU.

Not so much a problem for AMD as that GPU is much smaller.

 

[old gamer]

I don't know if it's just me but I see a opportunity here for the 480 to bring pc gaming to the masses, Surely the prospect of building a pc without spending 400 to 500 on graphics and being able to play crysis 3 at 1080p would appeal to a lot

 

[AlamoX]

The 480 may affect the 1060 prices but it won't do anything for 1070 or 1080.
If the480 forces a lower price of the 1060 then I can imagine nvidia doing some kind of 1060ti, pergolas using the 3rd GP104 chip (150).

well it could affect the 1070 even though they are not in the same segement they are close enough to sway potential customers, but still question of the 480 performance that will decide at what degree.
1080 wont sell as good as the 980ti or 780ti, a lot of enthusiasts see performance not good enough to upgrade.
last would be stock AMD only produces 100+200mm² chips, with no pro cards in sight, they can have enough stock to satisfy the demand, that will be huge in my opinion, everyone is tired of 28nm and want to get to the new finfet, remember that innovation sells, a new node is a selling point by itself.
i think nvidia might have a problem with stock, they started with gp 104 at 300mm², and they will have to compete with polaris 10 & 11, i think gp106 200mm² will be competing with polaris 10, and they will still need a smaller chip to compete with polaris 11 in 100mm² size, because cutdown gp 106 wont be as cheap as a 100mm² nor will another cutdown of gp104 to make 1060ti, so nvidia might end up with 300+200+100mm² production (excluding gp100 with 600mm² that they can delay i guess), against AMD's 200+100mm², that is half the wafer production, and better yields at lower size, more cost effective, i think 1080/1070 will have stock shortage quite often, and nvidia will focus on 1060/1050 if they want to keep the prices down.
both vendors should start Vega/gp 102 400mm² chip around end of Q3, that is another potential problem for nvidia that might lead to delay.

 

[D.P.]

Not very economical that for Nvidia.

GP104: 333mm^2

GTX 1080 @ $600 low volume
GTX 1070 @ $375 med volume
GTX 1060TI @ $200 high volume

Polaris 10: 232mm^2

RX 490 @ $300 med to high volume
RX 480 @ $200 high volume

Effectively Nvidia would be cutting down their biggest die quite far and selling it mostly as a budget GPU.

Not so much a problem for AMD as that GPU is much smaller.

The 1060ti wouldn't be $200 though,mit would be more like $300. The 1060 GP106 at 200mm^2 would be in the $175-250 range

 

[D.P.]

well it could affect the 1070 even though they are not in the same segement they are close enough to sway potential customers, but still question of the 480 performance that will decide at what degree.
1080 wont sell as good as the 980ti or 780ti, a lot of enthusiasts see performance not good enough to upgrade.
last would be stock AMD only produces 100+200mm² chips, with no pro cards in sight, they can have enough stock to satisfy the demand, that will be huge in my opinion, everyone is tired of 28nm and want to get to the new finfet.
i think nvidia might have a problem with stock, they started with gp 104 at 300mm², and they will have to compete with polaris 10 & 11, i think gp106 200mm² will be competing with polaris 10, and they will still need a smaller chip to compete with polaris 11 in 100mm² size, because cutdown gp 106 wont be as cheap as a 100mm², so nvidia might end up with 300+200+100mm² production (excluding gp100 with 600mm² that they can delay i guess), against AMD's 200+100mm², that is half the wafer production, and better yields at lower size, more cost effective, i think 1080/1070 will have stock shirtage quite often, and nvidia will focus on 1060/1050 if they want to keep the prices down.
both vendors should start Vega/gp 102 400mm² chip around end of Q3.

I do t get what you are saying in the slightest. Nvidia have publicly shown GP106 chips with production dates earlier than the GP104. Nvidia is simply waiting on their on terms to release, maybe june 30th to spoil AMD's limelight.

There is also likely a GP108 chip forthcoming in the 100mm^2 size. Lots of leaks about his in the last weeks.

 

[CAT-THE-FIFTH]

There is a third GP104 SKU that was leaked at the same time as the other two which turned out to be the GTX1080 and GTX1070,so they seem accurate leaks. That SKU is mostly likely the one fighting Polaris 10 is a cut down GP104. Nvidia did the same with the GK104 with the GTX660TI. The GP106 is rumoured to be a smaller part than Polaris 10 on a less dense process,so is probably going to target the cut down versions of Polaris 10 IMHO.