search engine registration / optimisation

Have a look at sites such as SEObook, not a bad starting point.
Just stay away from people offering to do it on your site for a one off fee (if you are planning to get your site in the top ranks!), SEO is an ongoing thing not a one off job!

And when you have sussed it you can tell me how to do it - tried a few things and still no where near page 1000 let alone page 1 !!

Good luck!
 
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