Well at the very least they are reinvesting profits on new GPU`S which is more than can be said for INTEL.
Literally every company does this, it’s how they survive. All business must maintain a cycle of creating new product to continue earning. Generally net annual profits released are what’s left after all costs, including costs of development. New nodes, new architecture and design improvements all cost a significant sum of money. So yes, Intel, one of the giants of tech, have indeed been reinvesting in product development.
While Intel’s generational gains haven’t been good (Christ, my i7 4790k keeps up 5 generations later), it’s important to remember they’ve been stuck on 14/12nm for a long time, while the gpu market has only recently shrunk down to equivalently sizes nodes. Intel’s plight has been worsened by years of difficulty achieving profitable yields at 7nm.This is why AMD’s Ryzen and their infinity fabric is so genius, overcoming die shrink barriers by creating multiple dies on the same chip. It’s also worth bearing in mind that with such impressive leaps forward, especially in multi-threaded workloads (and 75% of the GPU team taken for cpu development), they still haven’t beaten Intel’s IPC.
Anyways. For me Pascall was a masterpiece. A range of incredibly powerful products that were fairly priced considering the significant gains over Maxwell, which Nvidia openly demonstrated at launch, instead of the bait and switch tactics we’re seeing for Turing. Yes the mining boom and the memory price fixing drove up eventual Pascal prices to bonkers levels (something I’m confident NV is now capitalising on btw), but the RRP was fair. The 1080ti in particular was and still is a monster card, even compared to the new, disgustingly expensive RTX series.
I’m afraid I have no real brand loyalty, so I can’t understand anyone who defends the pricing of the new cards, or makes excuses for them. It’s gouging pure and simple.
Unfortunately the more I speak about how good the ti is, and how prices are finally dropping, I’m getting more and more tempted. The fact that I missed out on the EVGA SC2, a perfect fit for my new case, makes me even more tempted to snap it up if the price drops again.
