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So just how are AMD going to shoot themselves in the foot with the NAVI launch?

Discussion in 'Graphics Cards' started by bru, May 1, 2019.

  1. orbitalwalsh


    Joined: Dec 1, 2015

    Posts: 14,375

    anyone mentioned stock ?

    7nm CPUs, Consoles, Mobile phones, tablets... stock might be a killer


    Joined: Nov 9, 2009

    Posts: 18,156

    Location: Planet Earth

    Hence why I am concerned with yields. It might explain why Navi was delayed by 6 to 9 months.
  3. Satchfanuk


    Joined: Jun 24, 2016

    Posts: 349

    Location: Norfolk

    Navi was delayed because it needed a respin
  4. LePhuronn


    Joined: Sep 26, 2010

    Posts: 3,603

    Location: Stoke-on-Trent

    Has anybody other than AdoredTV said this?
  5. nashathedog


    Joined: Sep 12, 2013

    Posts: 8,398

    Location: Knowhere

    I was kinda hoping the VII was the start of AMD moving away from blower cards, AMD should let board partners do cheap plastic blower versions for watercoolers & sff builds etc and give the rest of us (the majority) what we really want by either doing their own twin fan cards or letting board partners do their own like they did with the Grenada 300 series cards. They should of learnt their lesson with the Hawaii/Grenada series. Looking back I remember the 290 & 290x as hot, loud & power hungry cards but that's not how I remember the 390 & 390x even though they were actually the same power hungry chips being pushed even further with higher clocks, Why? Because they never released with a reference blower, it was board partners only.
  6. Nasher


    Joined: Nov 22, 2006

    Posts: 11,824

    They use the blowers because of Dell etc sticking them in cramped cases.

    I'd rather they just came with a bare heatsink and mounts for 90-120mm fans.
  7. Darujhistan


    Joined: Oct 28, 2011

    Posts: 3,418

    It's hard to top the space invaders 2080ti debacle with RTX and DLSS hype-fail thrown in for good measure, all for a measly £1200 plus...
  8. Grim5


    Joined: Feb 6, 2019

    Posts: 627

    Probably delayed to get some form of rayvtracing support in. Not delayed long enough for hardware support, you can’t just do a massive architecture change in 6 months which is what you need forbhardware rayvtracing - so whatever reason it got delayed is not very major
  9. D.P.


    Joined: Oct 18, 2002

    Posts: 29,873

    Except the 2080ti gave clear performance improvements over even a 1080ti. For people that care less about money then it was a reasonable proposition for those 4K gamers.

    The rpice is obscene IMO, but that doesn't seem to be an issue in this market, just like the cost of a Ferrari compared to a Ford mondeo.
  10. D.P.


    Joined: Oct 18, 2002

    Posts: 29,873

    It is possible they have a few instructions added that help a little but I doubt this is the case.

    Navi was delayed because 7nm is hugely expensive per wafer and AMD needs very high yields to make it cost effective. Nvidia publicly stated that the reason they kept to 12nm with Turing is the 7nm process wasn't mature enough given the very high costs and the modest gains.

    The 7nm+ process actually looks to be a bigger jump in performance and density, so that is what Nvidia is betting on.
  11. Phixsator


    Joined: Oct 10, 2012

    Posts: 2,993

    Just because nvidia is publicly saying something does not mean that its a) true, or b) the real reason.
  12. Double07

    Wise Guy

    Joined: Jan 10, 2006

    Posts: 1,048

    Are you implying that a company may massage the truth in order to gain some sort of competitive advantage? Outrageous insinuations! Haha
  13. Clov!s


    Joined: Dec 1, 2011

    Posts: 16,526


    I reckon 1080Ti performance for £500 on release :p
  14. LePhuronn


    Joined: Sep 26, 2010

    Posts: 3,603

    Location: Stoke-on-Trent

    That does make it at least £100 cheaper than the RTX 2080.
  15. doodah


    Joined: Oct 18, 2002

    Posts: 19,387

    Location: London

    Poor marketing? Shooting yourself in the foot marketing ('poor Volta')? No marketing? Severe stock shortage? Fine wine?

    So many to choose from :p.
  16. D.P.


    Joined: Oct 18, 2002

    Posts: 29,873

    Except or the fact that this is common knowledge and well reported throughout different media channels


    7nm has 3x the costs of the 16/12nm node, so if you want to have any kind of profitability then yields have to be very high.
  17. CuriousTomCat


    Joined: Nov 22, 2018

    Posts: 527

    I think Navi will be a great product like Polaris was. It will be the consumers who shoot themselves in the foot by buying the slower and more expensive Nvidia product like they always do. Then complaining when Nvidia raises their prices again because they dominated.
  18. LoadsaMoney


    Joined: Jul 8, 2003

    Posts: 26,928

    Location: In a house

  19. Grog


    Joined: Feb 5, 2019

    Posts: 30

    I don't think AMD will mess up Navi, it's just that the Nvidia hive mind will see that it's not anywhere near a 2080 or 2080 TI and then declare it a flop. The reality will be that the high end will be a 2070 competitor but at a lower price.
  20. Martini1991


    Joined: Sep 18, 2009

    Posts: 26,711

    Location: Dormanstown.

    Navi not being out already is frankly a shot in the foot for the launch.

    The 580's a rebrand, and didn't the 480 come out in 2016?