TOKYO (Reuters) — The Sony Corporation, the electronic products maker, said Thursday that its net income in the third quarter rose 25 percent to 200.2 billion yen ($1.9 billion).
Sales increased 9.6 percent, while profit topped expectations.
The company cited strong digital camera sales for part of the growth.
Sony also cut its sales goal for PlayStation 3 game console to 9.5 million units for the year from 11 million. The fiscal year ends in March. On the other hand, Sony said it was raising its PlayStation Portable sales target to 13 million units from 10 million. Sony sold 4.9 million units of the PlayStation 3 in October-December quarter. In that same period, a rival Nintendo sold about 7 million units of the Wii.
Sony enjoyed robust holiday demand for its Cyber-shot digital cameras, Handycam camcorders and Vaio PCs, while cutting production costs of its loss-making PlayStation 3 game console and broadening its game software lineup.
Its game business swung to a profit after Sony cut production costs and retail prices of the PlayStation 3 game console and broadened its game software lineup in a bid to catch up with Nintendo’s Wii and Microsoft’s Xbox 360.
Sony has shed 10,000 jobs and a wide range of non-core assets over the past few years in a turnaround effort. The company said last year it would sell its production facilities for making key microchips used in the PlayStation 3 to Toshiba and stop making rear-projection TVs.
I find that quite surprising they have managed to do it so quickly.