Soton Uni Rebranding

Burnsy2023 · 1 Dec 2007 at 23:39

I'm not entirely sure why this bothers me as much as it does, and my god this annoys me a lot, but the University of Southampton has decided that the dolphin logo must go

The uni thinks that the dolphin is too modern compared to logos from other unis in the Russell group and a new logo needs to reflect the stature of the university on the world stage, especially as foreign students are very lucrative.

So out with the old:

And in with the new:

"The dolphin logo was introduced in November 1990 and was chosen because of its links with the sea, friendliness and intelligence."

Seems as though we don't want those traits anymore, so we'll go to an instantly forgettable logo

I know I'm being overly sentimental, but we have a decent logo and it's soon to be squandered.

So what do you think?

Burnsy

Burnsy2023 · 1 Dec 2007 at 23:44

It's the fact that this will literally cost millions to change the physical logos on vehicles, signs and stationary, and even more to build up a brand around the new logo that really bothers me

Burnsy

Burnsy2023 · 1 Dec 2007 at 23:59

DB_SamX said:
I hope the student voice gets heard - I think most are against the new one according the the susu forums.

This has most defienly been keep reasonably quiet within the uni. A significant number of students don't even know about it

Mephisto said:
The dolphin logo looks terrible tbh.

Why don't you like it? Do you like the new one?

Burnsy

Burnsy2023 · 2 Dec 2007 at 14:30

Kol said:
The dolphin made it look cheaper and not like it was part of the Russell group... more polytechnic like, almost.

That seems to be the primary motivation over changing it

Burnsy

Burnsy2023 · 2 Dec 2007 at 18:13

trojan698 said:
nb - I have no idea whether southhampton is any good, just commenting on the logo.

Ranked 80th in the world by THES in 2007. And 14th in the UK by The Times Good Uni guide 2008.

Burnsy

Burnsy2023 · 2 Dec 2007 at 22:38

Panzerbjorn said:
The new logo has been nominated for an award in Design Week and it's had recognition from various design journals.

God knows why

Burnsy

Burnsy2023 · 3 Dec 2007 at 00:30

DB_SamX said:
by the time it gets officially proposed in Feb, .

It's not feb, it's the 16th of this month

Burnsy

Burnsy2023 · 4 Feb 2008 at 17:26

Oh dear

The logo has gone live on the uni website: www.soton.ac.uk

Have a look and there's a worldpress link to express you love or outrage...

Burnsy

Burnsy2023 · 4 Feb 2008 at 22:07

Well the blog is getting less then positive opinions. Lets hope this is so much of a faliure they revert back.

Burnsy

Burnsy2023 · 5 Feb 2008 at 03:14

Evangelion said:
Southampton has a university?

Two infact, although only the UoS is in the top 100 Universities in the world according to The Times.

I'm very surprised you didn't know :confused:

Burnsy