I don't get "cutting" and "bulking" phases but then again I'm not a bodybuilder
I'm just hugely sceptical of the supplement industry as they've propagated so many myths (the favourite being that you must have protein within an hour of a work out - LOL!) and that slow/fast acting proteins are critical etc... Oh and that people "get gains" when on certain proteins/or supplements - that really makes me chortle.
I completely understand why they do it though - it's brilliant marketing and sale strategy - and people who like to snack, and eat a "treat" will love things like protein cookies and flapjacks etc... And that's fine, people can spend their money on what they want - as long as people realise they're not special bits of food. However, extra protein supplementation isn't a bad thing when a lot of people do not know how to cook or know anything about nutrition - again they're ideal candidates for the supplement industry.
Whether I'd choose a floppy tuna sandwich or a protein bar is a tough call... I'd probably go for some pre-cooked chicken, salad and an avocado
I'm not stating people shouldn't take supplements, but just realise that there is a huge mark up on the prices and that they're not as good as they sell them to be - a little bit of rational questioning is required.
However, if you get a good deal and you like them, go for it and enjoy them, and if they help you get the calories you need, then as long as you're happy that's all that matters.