For a number of years now I have moved away from using products and services that see me as a free resource to feed their surveillance capitalism machines. I have been blasted, trolled and shot down a number of times in forums since taking this stance, yet it appears the world is slowly starting to wake up to what I’ve believed all this time and people are finally starting to question the legitimacy of companies such as google and Facebook taking their data for free and using it to generate income for themselves and their commercial partners without sharing the wealth with us users. Is there any one else on this forum patiently waiting for the rest of the world to ‘wake up’ to the realisation that this is a very dangerous business model and to begin to reject it the way I have already done? I’m very pleased that scandal after scandal is beginning to hit to shine a very bright spotlight on these companies and their business practices. It’s a shame, however, that it’s going to take government regulation to stop this instead of people choosing not to partake in these business practices. Are people just unaware of how these companies operate? Is more education needed so that people understand the nature of the transaction they are making with google et al so that they can see how they are being used?