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*** The AMD RDNA 4 Rumour Mill ***

To have a chance to be as popular as RX480 and RX5700 were, 9070XT can't be more than $600 and closer to $500.
Its a same size chip as 7800XT, same memory, maybe a bit more elaborate cooler for higher TDP. So AMD should be able to produce it for similar price.

Sounds like they will go with a terrible high initial price again, get terrible reviews then drop prices later when damage is done

as usual
 
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The 9070XT is supposedly the same sort of die size as the 7800XT, anything around that sort of pricing is fair I suppose. £500 is unlikely IMO
 
alec said:
To have a chance to be as popular as RX480 and RX5700 were, 9070XT can't be more than $600 and closer to $500.
Its a same size chip as 7800XT, same memory, maybe a bit more elaborate cooler for higher TDP. So AMD should be able to produce it for similar price.

Sounds like they will go with a terrible high initial price again, get terrible reviews then drop prices later when damage is done

as usual
Click to expand...

LOL snap :cry:
 
It seems all the tech tubers and people on this forum are desperate for AMD NOT to screw this up and I'm absolutely sure they WILL screw this up. £699 or £700 for the 9070XT starting price categorically IS screwing this up. A 16GB card with the performance of a 24GB card of the previous generation (7900XTX) with slightly better RT/upscaling and the same price as EOL old card two years later is pathetic and anyone deluding themselves otherwise is a fool.
£599 for the XT and they have a chance of redemption but I'm betting against them being redeemed.
 
alec said:
To have a chance to be as popular as RX480 and RX5700 were, 9070XT can't be more than $600 and closer to $500.
Its a same size chip as 7800XT, same memory, maybe a bit more elaborate cooler for higher TDP. So AMD should be able to produce it for similar price.

Sounds like they will go with a terrible high initial price again, get terrible reviews then drop prices later when damage is done

as usual
Click to expand...
In terms of hardware a 9070XT isn't much different to a B580 so there is no way AMD wouldn't be making a fantastic profit if it sold for $500.
 
On a positive slant if you go by their vram as an indicator of tier, the 7900XT and XTX were 20 and 24GB respectively. These were the high end parts. The GRE was 16GB and should indicate where this mainstream target lies. If the 7900XT was launched at $899 and the GRE at $549, you would expect the stars to align somewhere between the two prices. The XT and 699 then seems about right. It will drop down when nobody buys them! :)
 
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$500 would be awesome, you're right they did it for the 7800 XT, i think $600 would be ok, not great tho, $550 would be great.

Its really hard to find the balance, i want the price to be where everyone is happy, including AMD.
 
alec said:
To have a chance to be as popular as RX480 and RX5700 were, 9070XT can't be more than $600 and closer to $500.
Its a same size chip as 7800XT, same memory, maybe a bit more elaborate cooler for higher TDP. So AMD should be able to produce it for similar price.

Sounds like they will go with a terrible high initial price again, get terrible reviews then drop prices later when damage is done

as usual
Click to expand...

As 7800 XT is not EOL and 9070 is a step up performance wise I think $500 won't be hit, if they do they essentially end up killing of their own current 7800 XT.

As I am not privy to pricing as all my stock is owned at a dummy price so to speak, I shall take an educated guess as I have no insider knowledge on pricing and as such I am taking an educated guess and not in breach of any AMD NDA, so if anyone at AMD complains about my post, well look at the timestamp......

So my guess is as follows:

7800 XT is currently $429 - $499
9070 at best case no doubt $549 and worse case $649
9070 XT at best case $649 and worse case $749

The above is my educated guess, because also the two 9070 variants need a minimum of $100 price gap, anything less and everyone will just ignore the regular and only buy the XT version.

Personally I feel if AMD hit $549 and $649 they won't be able to keep up with supply they will sell like absolute hot cakes as there is simply nothing else available globally at the price point in volume, but once NVIDIA ramp up volume they may need to be more competitive.

Going forward once 7800 XT is gone and NVIIDA has ample stock they may need to tweak those prices another $50 down maybe at Black Friday.

Let us see I just pray AMD set an aggressive MSRP, but a realistic one which AIB's and Resellers alike can easily sell at and still make a profit. :)

Remember MSRP is always starting price for a base model so say a Sapphire Pulse, Powercolor Reaper, Asus Prime etc etc
Of course cards such as a Sapphire Nitro, Powercolor Devil will carry a premium!
 
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Gibbo said:
As 7800 XT is not EOL and 9070 is a step up performance wise I think $500 won't be hit, if they do they essentially end up killing of their own current 7800 XT.

As I am not privy to pricing as all my stock is owned at a dummy price so to speak, I shall take an educated guess as I have no insider knowledge on pricing and as such I am taking an educated guess and not in breach of any AMD NDA, so if anyone at AMD complains about my post, well look at the timestamp......

So my guess is as follows:

7800 XT is currently $429 - $499
9070 at best case no doubt $549 and worse case $649
9070 XT at best case $649 and worse case $749

The above is my educated guess, because also the two 9070 variants need a minimum of $100 price gap, anything less and everyone will just ignore the regular and only buy the XT version.

Personally I feel if AMD hit $549 and $649 they won't be able to keep up with supply they will sell like absolute hot cakes as there is simply nothing else available globally at the price point in volume, but once NVIDIA ramp up volume they may need to be more competitive.

Going forward once 7800 XT is gone and NVIIDA has ample stock they may need to tweak those prices another $50 down maybe at Black Friday.

Let us see I just pray AMD set an aggressive MSRP, but a realistic one which AIB's and Resellers alike can easily sell at and still make a profit. :)

Remember MSRP is always starting price for a base model so say a Sapphire Pulse, Powercolor Reaper, Asus Prime etc etc
Of course cards such as a Sapphire Nitro, Powercolor Devil will carry a premium!
Click to expand...

Yes... AMD, AIB's, Retailers... they all need a profit for it to make sense, the lower the price the more chance of AMD practically giving them away as they would prioritise AIB and Retailer profits, they would need to.

They need to be aggressive, but it also needs to make sense.
 
Ayahuasca said:
Can we now have the realistic pound conversion on those :) we know you love an exchange rate post.
Click to expand...

With a 1.25 rate its essentially 1:1 pretty much, remember we need to ship this product from far east, that is not free and at MSRP there may be little to no margin in it, but that is upto AMD how much breathing room we get margin wise. :)

All I will say is go look at:
NVIDIA / AMD financial results, go look at their margins
Then do the same for an AIB.
Then do the same for a reseller.

What you will quickly see is the only one making the big profits is the manufacturer and rightly so, they stuck all the R&D in and manufactured it, but the AIB and Reseller are on slimmer margins, which is why you now see a lot of resellers prioritising their system production to bolster their profits to ensure they stay in business. :)
 
I don't get this step up from performance point of view

If you don't increase price/performance you just have never ending price increases

Then again, we're at a point of 2K flagships so......
 
There were also a lot of rumours that the 7800XT was discontinued, so it depends on whether AMD makes that official or not.

Realistically the lower priced these can come in, the more mainstream they'll be.
 
Martini1991 said:
I don't get this step up from performance point of view

If you don't increase price/performance you just have never ending price increases

Then again, we're at a point of 2K flagships so......
Click to expand...

Not to point out the obvious here but has not everything increased in price globally? Fuels, energy, food, wages, materials cost of living etc.

As such why would you expect computer hardware to drop in price if literally everything cost more nowadays…..
 
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