Things are much better here than in the states though, where it's pretty much a duopoly (AT&T and Verizon, T-Mobile is less than half their size!), and you can't get the best service outside the largest metropolitan areas (many places still can't get reliable 3G coverage!). The providers there aren't making the effort to keep their networks upgraded, which makes such a pricing model much more attractive to them. Unfortunately, if they lead, it's likely that providers over here in Europe will follow, even though they can't justify it to nearly the same extent. (Not that I think there's ANY justification for it, providers should be traffic-agnostic PERIOD!)