The guinness £10,000,000 advert

Meh, the new Guinness one is tedious to watch.

And their campaign hasn't really worked... I may be talking about it but I ain't gonna be buying a pint any time soon cause it turns your **** into treacle.
 
firstly, most people just don't like guiness, not that difficult is it, spend 10 million on a second drink and get that out. if 1% of the market likes your product, sinks millions into it, or create a product 10% like, or 20%, or 5 products of which 10% of the market will drink each.

secondly, surely saying, one can of guiness has a golden widget or whatever, and it means you've won 10million squid, plus a youtube add saying as much, would yield better sales. infact, make it a 1million prize and it would probably still do as well and much better than a losing campaign.

it still cracks me up that people spend so much on advertising when, you can reach 99% of your target audience with a 2 minute £10 vid knocked up and put on youtube. infact if they uploaded it to break, they might make themselves $400 :p
 
Just thought I'd point out that last night's guinness ad, the sony bravia balls ad, the honda impossible dream ad and the honda cog ad are all by the same team.
 
[DOD]Asprilla;10450473 said:
Just thought I'd point out that last night's guinness ad, the sony bravia balls ad, the honda impossible dream ad and the honda cog ad are all by the same team.
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Yeah, hence the high cost. (although I know not £10m so don't start :p)

I wonder why they chose that location........
 
Jambo said:
Yeah, hence the high cost. (although I know not £10m so don't start :p)

I wonder why they chose that location........
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Because it's got very steep and very long hills. Makes it great for a domino race, but bad for the crew lugging kit and getting from the bar at the bottom of the hill to their hotel at the top!
 
Whether or not the advert is good or bad look at the interest it has generated in the "brand"

Look at the recent Cadbury advert with the Gorilla for another example.
 
Complete crap, you can see bits that havent worked right they've cut out, you dont actually see the whole process like other adverts (honda), weak attempt guiness, real weak.
 
Slinwagh said:
Whether or not the advert is good or bad look at the interest it has generated in the "brand"

Look at the recent Cadbury advert with the Gorilla for another example.
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not really, simply put everyones talking about the ad, no one cares its for guiness really, it was just supposed to be a good ad. anyone thats ever had a pint of guiness, that was it, like marmite or a small selection of things it tends to be a hate/love relationship. the other problem is we all tend to like to drink quite a lot, everyone that even likes guiness just don't like how difficult it is to drink in quantity.

seriously, spend this money mixing a few hops and yeasts till they get something nice, or, more simply, copy a popular drink, change the name and add in a new flavour and you've got a far bigger profit spinner for way less money.

i mean at uni, drinking games, weird rounds, pub crawls, a guiness round is stupidly rare as so few people like it, where a absinthe, navy rum, whiskey, lager, cider is all so more widely drunk.

no one gonna buy a guiness based on this add, they were either going to buy one anyway, or they liked the advert and go buy a pint of lager.
 
£10m weren't well spent imo, would have made more sense to make it actually taste good before shell out on the advertising

MW
 
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