The important thing is that the copyright holder only holds the rights over plays and films, etc. They don't hold any rights over pub names. They can maybe force them to stop using the images from the films, if they could show that the pub were profiting directly as a result of using them, but they'd struggle to get them to change the name of the pub, which they have been using for 20odd years.
Some amusing mix-ups between copyright and trademarks here and some dodgy application of knowledge!
i would have thought the film makers would be with them on this to promote their new film, this just give the film makers a bad name, I always been a Lotr fan but this is silly especially over a "name" or using cards to buy drinks. how does it affect the film makers business?
I'll confess to having assumed the case was purely around the name, which would be trademarked, and would be a tricky case for the film company. Once you get into using the copyrighted material from the films it gets a lot more sticky for the pub.
Some amusing mix-ups between copyright and trademarks here and some dodgy application of knowledge!