The last thing you bought purely after seeing an advert for it.?

Have you ever bought Coca Cola. There are hundreds of other drinks available. The idea isn't always that you see a single advert and go out and buy the product but it does increase brand awareness.

Do you ever eat in MacDonald's, what brand of beer do you drink, what clothes do you wear, why is this label better than another. It's naive to think you're simply unaffected by advertising.
 
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Hamish said:
ITT: People who say they're not influenced by advertising, all while posting on a shop's forum using their brand name computers.

Sorry but no matter what you say you're affected by advertising either conciously or subliminaly.
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Thats a complete load of rubbish. Thats akin to claiming that anything anyone has every bought is a result of advertising.

I use these boards because the people are good and knowledgable and it covers one or more of my hobbies. I have bought 2 lots of things from OcUK over the years and probably 20+ from other companies. Whoever is cheapest gets my money unless they have a really bad track record.

I use a mac because it is ideal for my job. My monitor is a DGM cheapo 27" which was bought based on value for money.

Last hockey stick - addidas because it had great reviews and was heavily discounted.

Climbing shoes - la sportiva because they are the best shoes for me.

Waterproof Jacket - patagonia because it was exactly what I needed and was heavily discounted.

None of the above has anything to do with advertising. I buy based on recommendations, price and quality. In fact, thats how most people work.

Adverts pretty much only ever have a negative or neutral effect on my view of a company / product. I hate the fact that huge companies spend a fortune on adverts that I could concoct in a drunk stupor whilst smoking a crack pipe.

The neurofen advert asking "people on the street" what they know about neurofen and having them spout some "organic" message about how wonderful it is.

The HTC nico holla advert with some **** showing us exactly how useful a phone can be when you are trying to do a fashion shoot whilst falling from a plane.

I genuinely resent a lot of adverts because they are unimaginative and half the time they appear to be trying to mislead customers.
 
fez said:
Thats a complete load of rubbish. Thats akin to claiming that anything anyone has every bought is a result of advertising.

I use these boards because the people are good and knowledgable and it covers one or more of my hobbies. I have bought 2 lots of things from OcUK over the years and probably 20+ from other companies. Whoever is cheapest gets my money unless they have a really bad track record.

I use a mac because it is ideal for my job. My monitor is a DGM cheapo 27" which was bought based on value for money.
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From what I remember Hamish either works in advertising or has a lot of friends in it(it could be someone else, I'm bad with remembering names and it was a while ago). When I dared to say advertising was a complete waste of money because with no adverts whatsoever.... those who are effected by it would still end up buying most of the same stuff just put in 3 seconds of extra effort looking for it, I was told i just don't understand advertising, and got the genuinely laughable idea that I'm effected by it subconciously even if not directly and that advertising is insanely important.

ADvertising is a shame, and those in advertising have spent 3 generations coming up with an entire history of lies that convinces people to employ them. Its great, anyone that doesn't think advertising doesn't work, just tell them it effects them subconciously, it works without you even knowing, yes, homeopathy works the same way.

Okay, in the 50's, a guy living in some farm in Wales might not know that the best product for him is sold in a store in London... thats fine and maybe a magazine add would inform him of this. Today, if someone wants a better, sheep shearer, they don't need an advert, they want google and to research the different brands themselves.


In this age, a site for your company with every product listed and detailed brilliantly is about all people need. Whats very silly is how so many sites still have poor product lists of things they sell or have sold(for support, manuals and things).

I rarely see adverts these days, TV I just turn them off, and watch tv less and less. The few ads I live, Guiness ad's as someone mentioned, is a product I can't stand. A truly bad advert(which most are) put me off a company rather than make me want to buy whatever it is.


On here I do sometimes click on add's at the top right of the page, and NEVER for the product itself(unless I already wanted it) but usually because I'm in the hdd subsection and want to check ssd prices and clicking a hdd add will take me to the write section straight away, slightly less clicks ;) Nothing to do with the advert, I never read them or care whats in them, I just treat it as a shortcut to that section of the website.
 
drunkenmaster said:
From what I remember Hamish either works in advertising or has a lot of friends in it(it could be someone else, I'm bad with remembering names and it was a while ago). When I dared to say advertising was a complete waste of money because with no adverts whatsoever.... those who are effected by it would still end up buying most of the same stuff just put in 3 seconds of extra effort looking for it, I was told i just don't understand advertising, and got the genuinely laughable idea that I'm effected by it subconciously even if not directly and that advertising is insanely important.
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That would explain quite a lot.

drunkenmaster said:
ADvertising is a shame, and those in advertising have spent 3 generations coming up with an entire history of lies that convinces people to employ them. Its great, anyone that doesn't think advertising doesn't work, just tell them it effects them subconciously, it works without you even knowing, yes, homeopathy works the same way.

Okay, in the 50's, a guy living in some farm in Wales might not know that the best product for him is sold in a store in London... thats fine and maybe a magazine add would inform him of this. Today, if someone wants a better, sheep shearer, they don't need an advert, they want google and to research the different brands themselves.
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The general process is:

google the product for rough pricing / google for the kind of product you want.

find independent reviews from youtube, websites etc taking into account who wrote the review, was it paid for etc. Make sure I look for negative reviews.

Research the best price possible and buy.

drunkenmaster said:
I rarely see adverts these days, TV I just turn them off, and watch tv less and less. The few ads I live, Guiness ad's as someone mentioned, is a product I can't stand. A truly bad advert(which most are) put me off a company rather than make me want to buy whatever it is.
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I like some of the guiness adverts but I can't stand the stuff to drink. I never wanted to taste it before I was offered it by a friend even though they were some of my favourite ads.

drunkenmaster said:
On here I do sometimes click on add's at the top right of the page, and NEVER for the product itself(unless I already wanted it) but usually because I'm in the hdd subsection and want to check ssd prices and clicking a hdd add will take me to the write section straight away, slightly less clicks ;) Nothing to do with the advert, I never read them or care whats in them, I just treat it as a shortcut to that section of the website.
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This is the problem with advertising and why facebook is destined to suffer a slow bleed out of its value.

Marketing used to be very hard to measure and was aimed more at brand awareness and customers aspirations. Now we are targeting our adverts very well and they are still going wrong. Your point above shows why. Stats are simply guesses as to what the customer is doing.

Look at my facebook and you will be able to sell me absolutely zip. My hobbies tend to require a large investment periodically so unless you manage to get me at the exactly moment that I am buying some new climbing shoes I won't bite. Even then I won't because I know where the best places are. If your store has the best price for items, people will see that and use it.

Adverts are just a shot in the dark and perhaps might persuade people to "try" your product if its something cheap (foods etc) but people are not that stupid. If they know what they like and know where it is cheap, why would they listen to someone telling them how wonderful their own product is.

I can see the value of it in 20% of advertising cases but 70% of the time it annoys me to the point of negatively affecting my opinion and 10% of the time I am completely non-plus for whatever reason.
 
Had no intention of buying one or one of its sort. But the ad for the Samsung galaxy note 10.1 Tablet came on the TV and a week later I've preordered the grey one.
 
alex_tank said:
Have you ever bought Coca Cola. There are hundreds of other drinks available. The idea isn't always that you see a single advert and go out and buy the product but it does increase brand awareness.

Do you ever eat in MacDonald's, what brand of beer do you drink, what clothes do you wear, why is this label better than another. It's naive to think you're simply unaffected by advertising.
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I drink Coca-Cola, Pepsi, Aldi's own brand and others. Depends on what I can get for the price. I drink real ale/cider from small breweries because I prefer my drinks to have taste. I don't care for whatever is the trendy drink. I wear clothes that I like the look of and the price is good.

It's naive to think all people are affected by advertising.
 
Hamish said:
OCUK and "Dave's Custom PC" are not essentially the same, if the product costs the same at both places you will go with the one that you have heard the best things about..

And of course brands pay people to go on independant review sites and forums and post positive reviews all the time.

PR and marketing is inescapable, even if you have adblock on and stick to independant reviews (is there such a thing?) you will read opinions of people who didn't do those things.
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Well if you cannot tell a shill from a genuine review then you probably will blindly follow the claims if adverts anyway. However I'd go on a combination of price and reputation not advertising. I should imagine a lot of people, normally the more astute types, would do similar.

Whilst you are right PR (*shudders*) and marketing (*shudders*) is inescapable that doesn't mean it coerces everybody. To assume that is doing a lot of people a disservice.
 
Hamish said:
OCUK and "Dave's Custom PC" are not essentially the same, if the product costs the same at both places you will go with the one that you have heard the best things about.

Brands with a big marketing budget will send their products to more magazines/websites than companies without a big budget, and get more exposure.
Also if Company A spends $x,000 a month in adverts on a website/magazine then obviously that site/mag is going to a) always review their product, b) not give a bad review.

And of course brands pay people to go on independant review sites and forums and post positive reviews all the time.

PR and marketing is inescapable, even if you have adblock on and stick to independant reviews (is there such a thing?) you will read opinions of people who didn't do those things.
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You seem to be confusing advertising with customer reviews.

The reason I use OcUK for computer kit isn't because I've seen their adverts (which lets face it, has anyone here seen OcUK adverts anywhere?) it was initially because of a personal recommendation, and I've stuck with them because of the positive experience I had and have continued to have every time I've bought from them (the Haribo helps too! ;))

I choose products which fit my requirements best for the best price, and I'm more likely to avoid a brand/shop which aggressively harasses me with constant in your face adverts than I am to shop with them. If you're not providing a product/service I need, then you're not going to get my money, if you are, then I'll find you myself. I'm not going to spend money on something I don't want/need because some idiot on TV or a billboard told me I do want/need it. ;)
 
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