However, universal awareness that creative products deserve better protection is fortunately increasing.In the LEGO Group, we believe that any original product design should be protected against copying for as long as it is produced and marketed. And that it should be possible to stop such copying and other infringements easily. We also believe that designs, company names and trademarks should not be used in unrelated settings without the owner's consent. Each year, our legal department handles hundreds of incidents involving infringement of our rights, keeps track of developments worldwide and regularly brings infringers to court, making sure that consumers can have confidence that anything bearing the LEGO Group's trademarks or characteristic product features is a LEGO brand product. This is in the best interest not only of our company but also of consumers, primarily children, all over the world.For that purpose, we have defined attitudes and practices intended to secure fair competition and fair dealing towards consumers. Some of them we can - and do - enforce by legal action. Some of them, we wish could be enforced where breaches occur.
