One word... DRIVERS.
ATI sucks when it comes to them, where as NVidia rule when it comes to them. I have one NVidia card and one ATI, the ATI card crashes on a regular basis and the NVidia card never crashes.
However, even though the ATI card crashes (by crash I mean the game freezes and I get a lovely Windows 7 message stating that my display driver had stopped... never had a crash in XP mind) it's not so frequent that I would pay the extra cost of an NVidia card.
So if depends on whats important to you.
Don't believe me about the card.... check out
this thread... funny how only ATI cards are the ones crashing the browser, freezing computers or giving the blue screen of death.