Thanks for the info, I'm genuinely looking for advise as there are many different guides and bits of info out there. As these are just cheap alloys I got with decent tyres its more of an experiment!
This was where it started, so not too bad, bit of rash and a small chunk out of an edge. unfortunately I don't have an after sanding pic, but in most places its down to a flat grey colour / bare alloy. For these bits I have etch primer, not sure if I can base coat over that directly or not though (the instructions on the back suggest I can but once again there is conflicting info out there).
Based on your words, I'm probably 'over sanding'[/QUOTE]
I'd say so, as the for the most part the finish on those still looks pretty good. If you have a rotary I'd make use of a flappy sander to address the curbing pretty quickly, and then I'd just make sure the rest of the wheel was smooth with 300 grit (or a wirebrush attachment for your drill/angle grinder) and then move up to something like 1000/1200 grit to just get the scratches from the 300 grit out. The example you have doesn't look like it needs to go back to bare metal (unless the pic doesn't show all!), so you can save yourself some time there - and materials... You could even just save the 300 grit for any imperfections and then use 1000 grit to 'scuff' the surface.
Regarding etch primer, yes you can basecoat straight over it, but I would still use normal or indeed filler primer first; you want to be putting base onto a wheel that is all the same colour, or the final product may well end up having patches of slightly different shades.
I also really quite like the look of those wheels - any ideas what they are?