Yea, it's the same price structure as SB, since it is a direct replacement.
For example the wholesale launch price of the i5 2500K was $216 and the launch price of the i5 3570K (the comparable IB CPU) is expected to be $225. You should most likely put that difference of $9 down to inflation.
kool, well hopefully by release I should have £200-£275 to get a chip
hopefully I can get an upgrade on the 2500k for that
went for the Extreme6 in the end. the biostar ones were in stock yesterday so was tempted, but resisted the temptation as I really wanted another ASRock one.