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Why does a 3090 cost over £2000 at retailers?

Associate
Joined
20 Jun 2020
Posts
6
Couldn't find any thread with people talking about this, but how come retailers hiked the price with about a 1000 pounds since the original release?

I assume they do it, because they can, since with the shortage, they sell it even at this price. But I wonder if there are any laws or regulations over an official store, on how many percent they can sell over MSRP?

Are they also buying it for partners like ASUS, MSI and the rest for a THAT much more? Then it would make sense, otherwise it would feel like the retailers also became scalpers.

Cheers
 
Associate
Joined
19 Nov 2020
Posts
49
Because that is the trade cost for these cards, currently I'm being quoted no less than around £1900 Inc VAT for a 3090 and that's through official distribution networks
 
Caporegime
Joined
20 May 2007
Posts
36,354
Location
Surrey
Because some people somewhere fancy a new Ferrari or an upgrade to their yacht and are well aware that poorer people will help them pay for it by paying over the odds for something.
 
Soldato
Joined
7 Dec 2010
Posts
6,037
Location
Leeds
Couldn't find any thread with people talking about this, but how come retailers hiked the price with about a 1000 pounds since the original release?

I assume they do it, because they can, since with the shortage, they sell it even at this price. But I wonder if there are any laws or regulations over an official store, on how many percent they can sell over MSRP?

Are they also buying it for partners like ASUS, MSI and the rest for a THAT much more? Then it would make sense, otherwise it would feel like the retailers also became scalpers.

Cheers

You do realise they went over £3000 at one stage and still some £3000+ models at some retailers. Welcome to the new norm.:(
 
Commissario
OcUK Staff
Joined
17 Oct 2002
Posts
35,823
Location
OcUK HQ
Couldn't find any thread with people talking about this, but how come retailers hiked the price with about a 1000 pounds since the original release?

I assume they do it, because they can, since with the shortage, they sell it even at this price. But I wonder if there are any laws or regulations over an official store, on how many percent they can sell over MSRP?

Are they also buying it for partners like ASUS, MSI and the rest for a THAT much more? Then it would make sense, otherwise it would feel like the retailers also became scalpers.

Cheers

The cost on board partner cards is way beyond the MSRP, as such though resellers are enjoying healthier margins than usual the cost on say a board partner 3090 from distribution or direct from a board is vastly higher than an FE MRSP, typically around £1900 upwards cost price then add in reseller margins and hence why the cards are all £2000 plus.
 
Caporegime
Joined
18 Oct 2002
Posts
26,182
Location
y0 Mommas a**
The cost on board partner cards is way beyond the MSRP, as such though resellers are enjoying healthier margins than usual the cost on say a board partner 3090 from distribution or direct from a board is vastly higher than an FE MRSP, typically around £1900 upwards cost price then add in reseller margins and hence why the cards are all £2000 plus.

Any hints as to what the 3090Ti's might land at yet m8? I'm guessing it's going to be silly....
 
Soldato
Joined
5 Mar 2010
Posts
10,198
Because some people somewhere fancy a new Ferrari or an upgrade to their yacht and are well aware that poorer people will help them pay for it by paying over the odds for something.

When did Gibbo get a yacht? :eek:
 
Caporegime
Joined
18 Oct 2002
Posts
26,182
Location
y0 Mommas a**
Because some people somewhere fancy a new Ferrari or an upgrade to their yacht and are well aware that poorer people will help them pay for it by paying over the odds for something.

The poor (us) are always there to be exploited, happened since time began and it will always be so.
 
Soldato
Joined
21 Jul 2005
Posts
15,974
Location
N.Ireland
Nah more than that easy, if the normal ones are hitting that already.

Was basing it on the 3090FE being £1399 (as everyone else uses this seemingly) and people were gurning at the AIB around the £1900 not so long back. Tbh I dont really look at the prices of these, normally check the 3060Ti's for the market sentiment price. Assuming the 3090Ti FE makes it to the one store.. £1749 might be its price?
 
Associate
Joined
22 Oct 2012
Posts
958
I tried for ages to pick an FE up using 'partalert for the 3090' on twitter. It turns out I had been blocked due to cancelled 3090 order from a while back.

This meant I repeatedly acted on the alerts, so I got a good overview of the situation. That issue aside there were easily half a dozen opportunities to get a 3090 for £1399 over the last few months. FE is definitely a viable option, just sign up to a Twitter or Discord.

Of course they may not be declared EOL due to the 3090 Ti at some point, so I'd get your skates on if you do want one.
 
Soldato
Joined
19 Feb 2007
Posts
11,954
Location
Ye Olde Englande
Couldn't find any thread with people talking about this, but how come retailers hiked the price with about a 1000 pounds since the original release?

I assume they do it, because they can, since with the shortage, they sell it even at this price. But I wonder if there are any laws or regulations over an official store, on how many percent they can sell over MSRP?

Are they also buying it for partners like ASUS, MSI and the rest for a THAT much more? Then it would make sense, otherwise it would feel like the retailers also became scalpers.

Cheers

Answer should be obvious, There's a reason the wig wigs have expensive cars.
 
Associate
Joined
22 Nov 2018
Posts
2,323
Just over £2000 for a 3090 isn't too bad. That's only 50% over MSRP.

People at the poor end of the market have to pay a huge 100% over MSRP for entry level.
 
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