On the other hand, there would be two strategies to recoup R&D:
- Sell at ever higher prices to get a higher profit per item.
- Sell at the same or lower prices, get less per item but manner up for that with far higher volumes.
Obviously, currently there are genuine supply issues so increasing volumes is not possible.
But at normal times when that isn't the case, the two strategies could lead to different results.
- Might lead to a perception of being a premier product a la Apple. Will eventually shrink the market possibly killing the PC gaming market if porting from consoles is too much work.
- Might erodee brand as the parts are bought the rabble. Should grow the market, making PC gaming more attractive.
Approach #2 doesn't actually prevent selling lower volume premier cards as well.
Approach #1 might kill the PC gaming market in the longer term, which would mean, for example, Nvidia could no longer spread out there cost of features developed for their other markets (like tensor units) by including them in gaming cards.
I'm sure there are other differences between the two strategies, but to me it seems that the high prices strategy would suit the usual corporate short-termism and eventually kill the PC gaming golden egg.