1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
  2. Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

    Dismiss Notice

Will we see £500 1080's soon?

Discussion in 'Graphics Cards' started by carlazai, 7 Sep 2016.

  1. carlazai

    Mobster

    Joined: 16 Feb 2007

    Posts: 2,615

    Quite simple. OCUK have a 1080 for £540 which is quite a drop since release (if memory serves its ~£110 drop).

    So how long before we see 1080's for £500, especially models with the upgraded coolers?
     
  2. Aretak

    Mobster

    Joined: 26 May 2014

    Posts: 2,612

    It's actually a rise since release. That same card was £524.99 pre-Brexit. It was only after the vote that the prices went through the roof. Things are just settling down again now.
     
  3. carlazai

    Mobster

    Joined: 16 Feb 2007

    Posts: 2,615

    I didnt realise that they were much cheaper. I thought they were always >£600
     
  4. Jono8

    Caporegime

    Joined: 20 May 2007

    Posts: 35,087

    Location: Surrey

    Nope, OCUK had 1080's from £525 on release. One place had a gigabyte G1 for not too much more as well.
     
    Last edited: 7 Sep 2016
  5. humbug

    Caporegime

    Joined: 17 Mar 2012

    Posts: 39,023

    Still over priced at £500.
     
  6. NirK

    Mobster

    Joined: 22 Jun 2012

    Posts: 3,669

    Location: UK

    No it isn't.
     
  7. humbug

    Caporegime

    Joined: 17 Mar 2012

    Posts: 39,023

    Did i commit a religious hate crime?

    For my next trick i make draw a picture of Jens stroking an AMD card :D
     
  8. Aretak

    Mobster

    Joined: 26 May 2014

    Posts: 2,612

    Agreed.
     
  9. Strife212

    Capodecina

    Joined: 15 Dec 2007

    Posts: 16,574

    Calling that card reference is a bit of a lie :/
     
  10. carlazai

    Mobster

    Joined: 16 Feb 2007

    Posts: 2,615

    So the strengthening of the £ is causing the current price drops. A lack of high end gfx card competition from AMD means Nvidia dont have to worry about pricing too much. Guess the only way cards to get cheaper cards is with £ value increasing.
     
  11. Jono8

    Caporegime

    Joined: 20 May 2007

    Posts: 35,087

    Location: Surrey

    Yes

    GPU prices have actually stayed pretty similar for like a decade (silly titan cards excluded)

    Unfortunately the pound has gone from being worth 2x 1 dollar, then ~1.6x for a while, and now 1.3x in that time.

    This is why our GPU's cost so much

    http://www.xe.com/currencycharts/?from=GBP&to=USD&view=10Y
     
  12. Panos

    Capodecina

    Joined: 22 Nov 2009

    Posts: 13,252

    Location: Under the hot sun.

    I bet has nothing to do with this, just marketing trickery by Gibbo.

    Is the reference cards that need to be shifted from the shelves. The ones with AIB coolers are going to stay at around £600 mark. Why not, since they sell?

    I remember well Gibbo saying that they buy currency in advance for future orders, so any currency fluctuation has nothing to do with yesterday's price drop on 2 reference cards.
    Which possibly ordered and paid when the currency was much higher......
     
  13. h4rm0ny

    Soldato

    Joined: 25 Jun 2011

    Posts: 5,468

    Location: Yorkshire and proud of it!

    If a currency becomes worth less then you get less of other currencies in exchange for it. That's what worth less means. So if a good is priced in a foreign currency (e.g. because Nvidia is an American company), then it costs more pounds to buy. So of course exchange rates have something to do with it.

    The idiocy of some people not understanding / believing this defies belief.
     
  14. Panos

    Capodecina

    Joined: 22 Nov 2009

    Posts: 13,252

    Location: Under the hot sun.

    I was referring to the current thread Gibbo created advertising reference Gtx 1080 cheaper than before due to the pound going up.

    Not how exchange rates and pricing are working. And finding your post insulting at least.
     
  15. Telecaster

    Soldato

    Joined: 17 Jun 2012

    Posts: 5,778

    If the pound has strengthened does that mean all the 1080s are coming down by the same amount?
     
  16. Gibbo

    Commissario

    Joined: 17 Oct 2002

    Posts: 35,146

    Location: OcUK HQ


    Majority of them have come down, some of course are holding price still due to shortages. :)

    Gigabyte 1080 Extreme is only £659.99 at OcUK, thats down from near £700. :)
     
  17. ~>Dg<~

    Caporegime

    Joined: 1 Jun 2006

    Posts: 33,015

    Location: Notts

    price or worth is in the person whos buying it.each opinion is different for each person.

    if we realistic the card should start at £400.release they started at £520 for a ugly card.

    we wont get that price of £400 until the 1080ti comes out.now.nvidia have the market sown up.

    they selling so why do they need to drop at the moment.

    real funny thing is no real power hungry games have come out or will before christmas so 99 percent of us on here could play anything just as good for probably the next year on what we have.

    bf1 is the only real sort of game that pushes anything and at 1080 max a 970gtx runs it flawless.1440 a 980 gtx can run it.
     
  18. Dirk Diggler

    Capodecina

    Joined: 6 Jan 2013

    Posts: 17,553

    If you need to ask when the 1080 will make it's way into your financial budget zone, then you should realise that the 1080 is not marketed at you. The 1080 exists in order that it can be compared to the 1070 and therefore drive the sales of the 1070. Anyone buying or having bought the 1080 doesn't really have a budget governed by price/performance ratio.

    By the time the 1080 is at an acceptable price/performance ratio, we'll all be buying 1080ti's. ;)
     
  19. Jono8

    Caporegime

    Joined: 20 May 2007

    Posts: 35,087

    Location: Surrey

    No,he has said the opposite. They buy on account and have to pay the bill at whatever the exchange rate is at a later date - hence why he says they have to gamble on what the rate is going to be/stay at.
     
  20. ~>Dg<~

    Caporegime

    Joined: 1 Jun 2006

    Posts: 33,015

    Location: Notts

    i think the difference is and this doesnt need to be mixed up is financial budget zone and acceptable price.

    i could buy 10000 i wouldnt buy one on the simple fact that they have been overpriced since launch gauged and basically took the **** in every way.

    many feel that way and have held off buying them.

    so its not about being in the financial budget.its about taking the **** with the pricing.