As people have said it was on the Real Hustle a while back.
Basically the scammers will show you an unboxed laptop/phone/whatever and offer it to you for £x. If you say you want one they'll take you to where they've got them all and give you a boxed up one.
I heard that they tried this scam a few years ago on a guy called Schrodinger. He didn't open the bag and insisted that he had both a laptop and a sack of potatoes, but wouldn't show anyone.
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