You want REF blowers for three cards in tri-SLI..
I would highly recommend you buy three GTX 970 that has the titan coolers...
I normally would go for radial blowers too, but if those GTX 970's don't get that hot then I assume or hope that the ACX coolers will still be efficient?. I'd really like to get some cards that are a baster than stock 1150MHz, but I don't know if I'd be better of trying to OC those Gainward cards with radialblower to the same EVGA Superclocked speeds.
I have 1x120 side fan, 1x120mm fan on the HD cage and 1x80mm bottom mounted af where all take is fresh air.